“The DNA of the Classic goes back to the roots of David Yurman,” says Evan Yurman, son of company founders David and Sybil Yurman. His parents’ artful use of cable designs and silver instead of just gold made the Yurman name foremost among fashionable American jewelry designers. For the firm’s Classic watches, created by Evan and first introduced in 2009, David Yurman stays true to this mantra, lending itself to appealing combinations of ingredients.
This spring the Classic is inspired by the mindful use of black or white ceramic on the crown, bracelet and cable design. This was no easy feat, according to Evan.
“Ceramic is a great material,” he says. “The white has a depth and a pearlescent look that is very feminine. The black is very fashionable and resembles hematite in its appearance.” But however beautiful a substance it may be, it’s a tough one to tame. Ceramic shrinks anywhere from twenty percent to twenty-eight percent in production and the signature Yurman cable hugging the case was a challenge to render in both shape and fit, he adds. The ceramic used in the bracelet as well as the crown also required scrutiny. “The details weren’t easy,” he explains, “and we worked very closely with our design and product development teams on this project.”
The new models .
The new Classic Ceramic is available in two sizes: 30 mm and 38 mm (with a 34 mm option coming in the fall). The Swiss quartz movement offers hours and minutes functions for the 30 mm version and hours, minutes and seconds for the 38 mm.
The collection features stainless steel cases with or without full-cut diamonds on the bezel, at prices ranging from. $3,200 to. $6,600.
“We can successfully offer a price point in sync with the rest of our products without ever sacrificing design,” says Evan, explaining that as a company owned by artists (his father began his career as a sculptor, his mother as a painter), aesthetics are always at the fore. The enamel dial, in black or white to match the ceramic detailing, has diamond indexes and hand-applied silver Roman numerals at 6 and 12 o’clock. The steel and ceramic bracelet has a deployant clasp.
Also new this spring is a steel and rose gold Classic, and it too is available in two sizes (30 mm or 38 mm), with or without full-cut diamonds on the bezel. It has a mother-of-pearl dial and ranges in price from $4,000 to $7,200. It joins the range of gold and steel models first introduced in 2010.
Son in charge .
Evan Yurman, 30, has a background in business and art and has relentlessly followed his interests both here and abroad. He spent various intervals as a blacksmith, glassblower, jewelry maker and photographer, always seeking out the best people in the assorted disciplines from whom to learn.
Yurman has also spent time in Switzerland studying the art of watchmaking, so when it came time to create his first timepiece, he was ready.
“The Classic collection was my project and David knew how to allow me to own the process,” he says. “My father and I met up at critical points, and he really added to it with his incredible knowledge.”
The evolution of the Classic continues.
“We will dive deeper into the DNA of the David Yurman brand, continuing to call on some of the design elements we are known for,” Evan predicts. “We are ever evolving, and the timepiece business is one we really believe in.”