The Girard-Perregaux Young Watchmakers Tour placed several of the company’s watchmakers in iconic locations in New York City this week starting in Grand Central Terminal on Tuesday. There the Cipriani Grand Central was transformed into a Swiss atelier where guests were able to participate in an in-depth one-on-one workshop with four young watchmakers. They demonstrated the intricacies of the movements and included hands-on lessons. In addition, Girard-Perregaux showcased the latest 2012 novelties and Museum pieces from its historical archives.
The watchmakers were also photographed throughout New York City, bringing watchmaking to locations such as the Brooklyn Bridge, Times Square, Wall Street and others. The watchmakers were shot on their workbenches in the midst of the city that never sleeps.
“Girard-Perregaux is bringing watchmaking into the 21st Century”, says Michele Sofisti, Sowind (Girard-Perregaux and JeanRichard) CEO. “The images we took of the young watchmakers in these NYC iconic locations show just that- the combination of tradition and innovation we value so highly.”
New York City was the first stop of The Girard-Perregaux Young Watchmakers Tour. Later this year the international tour will visit Beijing, Paris and several other international cities.