Officine Panerai recently strengthened its North American presence with a new boutique in La Jolla, California. Located in the heart of Prospect Street across from the Pacific Ocean and the renowned La Valencia Hotel, this new boutique joins Panerai’s existing location in Beverly Hills to further serve Panerai’s loyal customers in
Southern California.
All of the new Panerai boutiques showcase a simple, classic Italian-style atmosphere, designed according to the company’s recently launched retail concept, which was unveiled at Officine Panerai’s new boutique on the via Montenapoleone in Milan last year. The interior follows a simple and classic design, made to enhance the store’s bright, transparent features and nautical accents. In honor of the historic association
between Officine Panerai and the Italian Navy, the shapes and materials used throughout the boutiques recall the world of the sea: simple lines alternate with wave-like structures. All materials, many of which have been imported from Italy, have been carefully selected while taking inspiration from the brand’s Florentine roots. Inside each boutique, a large wall clock features one of the more distinctive features of a Panerai timepiece: the “sandwich” structure of the legendary dial: two superimposed surfaces enclose a layer of Super-LumiNova®, used to make the index markers and numerals more visible even in badly lit conditions.
Panerai’s 925-square foot La Jolla boutique in is situated among other high-end retail destinations at 1137 Prospect Street. The new boutique will offer a state-of-the-art service center, as well as a selection of limited-edition watches, with a particular focus on the models fitted with movements that are exclusively manufactured by Officine Panerai. Panerai-La Jolla joins existing U.S. boutiques in Bal Harbour, Palm Beach, Boca Raton, New York City and Beverly Hills.


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