So... what is this strut suspension lugs concept watch? This is not the first time they showcase that schematic diagram in an article. Is it just a cool concept diagram for marketing purpose, or are they really working on something like that?
If this is the side profile of the watch with oval buttons and aerodynamic shape, it certainly looks pretty good. It's pretty cool concept to have the watch suspended on top of your wrist, but is it really that beneficial in reality is yet to see.
They actually had a very similar watch before, the Pininfarina GE2000 limited collab. But it's using cables in the lugs to suspend the strap, not spring struts. Also it has no 5th button for light and the 3 eyes are on the bottom.