I've had my first G Shock (GW5600J) for a week and I absolutely love it. I keep coming back to a few areas where Timex definitely has Casio beat as far as user friendliness and functions. First trying to set anything on the G when it's dark is a nightmare. The light stays on for a second and a half and you have to push it multiple times to see what you are doing. Timex has a nightmode feature, light stays on much longer and will continue to stay on as you push any button. The other thing is display clarity. My Timex 100 lap flix Ironman has a very large, extremely clear display with amazing contrast. Also the digits are literally twice as large as the ones on the 5600. I read a post somewhere where an owner said that the Timex display has to be the highest quality that is out on the market right now. Yes these are small items but as far as user friendliness they are huge. Is Casio not interested in competing with brightness, clarity, and contrast that Timex gives?? or with small features that make navigating the watch easier?? I guess at the same time I could be asking why Timex isn't making a much sturdier heavy duty watch to compete with the G Shocks. What do you think?? Does anyone who owns Timex know what I mean???