Steel is great, Platinum is great, yellow/rose/pink gold is great. White gold is a con. Nobody ever actually sees white gold because white gold looks so rubbish it's only ever presented with Rodhium (or other) plating which actually is white and as soon as it wears off you're supposed to get it re-plated. It's a waste of time and effort and money. If someone says they love white gold what they actually mean is they love Rodhium. Which is three times the price of Platinum. I'd love a Rodhium ring or watch.