Watch Brands - Classification into High-End / Mid-Range / Low-End ?
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  1. #1
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    Watch Brands - Classification into High-End / Mid-Range / Low-End ?

    hi everyone,
    not sure if this question has been posted, i looked through a lot of the posts on here but was not able to get an answer.

    is there some sort of general market classification out there in the collectors' arena about which brand of watches would be classified 'high-end', which would be classified 'mid-range' and which would be considered 'low-end' ?

    I have read some opinions on this, for example :

    • some consider that any watch brand with their entry level watches costing $10,000 and up as 'high end', and any brand with their entry level watches costing under $10,000 as 'mid-range' (they didn't talk about 'low-end' though)
    • some say tag heuer is mid-range, while some say low-end; some say omega is mid-range while some say high-end etc etc

    Also, what categories are there ? some have said the categories are 'high-end', 'mid-range', 'low-end', but I have even heard some variants such as there being a differentiation between 'high-end' and 'luxury high-end' ??

    Is there a website or some discussion on here or online that can be referenced regarding this matter ? Is there a detailed database that says which brand can be considered to be in which category ??

    please share your thoughts!
    thanks!

  2. #2
    stuffler,mike
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    Re: Watch Brands - Classification into High-End / Mid-Range / Low-End ?

    Well, this has been discusssed on WUS again and again. There is no standard, firm classification because customers (always) have their own views and experiences. You may start with the Swatch Grup`s classification which isn´t agrred by all WIS. Take it as a hint:

    Swatch Group watch and jewelry brands

    Prestige and Luxury Range:
    Breguet, Blancpain, Glashütte Original, Jaquet Droz, Léon Hatot, Omega, Tiffany & Co.;

    High Range:
    Longines, Rado, Union Glashütte;

    Middle Range:
    Tissot, ck watch & jewelry, Balmain, Certina, Mido, Hamilton;

    Basic Range:
    Swatch, Flik Flak;

    Private label:
    Endura

    Please be invited to make use of our search function to find similar posts.

  3. #3
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    Re: Watch Brands - Classification into High-End / Mid-Range / Low-End ?

    i tried searching but no posts turned up ... could someone direct me to a thread that this was discusssed before ? thanks!

  4. #4
    Member Ananda's Avatar
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    Re: Watch Brands - Classification into High-End / Mid-Range / Low-End ?

    this bubble chart could be of interest...
    Name:  Watch%20Breakdown.jpg
Views: 55846
Size:  38.4 KB

  5. #5
    Member niles316's Avatar
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    Re: Watch Brands - Classification into High-End / Mid-Range / Low-End ?

    Nice bubble chart!
    I have my own definition..high end are those that i can't/won't afford. Mid range are those i need to save up for n low end are those i can purchase without much thought. But at the moment it's the end for me cos my wife made me sign a "contract" that bars me from buying any end watches till my birthday next June. Maybe i shall take this opportunity to save up for a mid range watch come June..heh heh..
    MR CARDOSO likes this.

  6. #6
    Member RJRJRJ's Avatar
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    Re: Watch Brands - Classification into High-End / Mid-Range / Low-End ?

    This is the chart that comes up every time this question is asked:
    http://www.chronocentric.com/watches/brands.shtml
    -RJ

    Breitling Superocean II
    Breitling Navitimer
    Breitling Avenger Skyland
    Breitling Colt II Auto
    Breitling Superocean Steelfish

    Panerai 320
    Locman Tonneau
    G-Shock DW-5600WC-1ER

    G-Shock DW-6900R-7

  7. #7
    Member TheWalrus's Avatar
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    Re: Watch Brands - Classification into High-End / Mid-Range / Low-End ?

    Quote Originally Posted by RJRJRJ View Post
    This is the chart that comes up every time this question is asked:
    http://www.chronocentric.com/watches/brands.shtml
    That's a ridiculous chart. The main point of re-sale for an Oris watch is a pawn shop? Excuse me?
    Daily Rotation:
    Tudor Black Bay; Rolex Air King; DOXA 1000T Project Aware (75/92); Suunto Ambit 2; Tissot PRS200

    Strictly Diving:
    Seiko SKX013K1 Diver's 200M; Shearwater Research Predator

  8. #8
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    Re: Watch Brands - Classification into High-End / Mid-Range / Low-End ?

    And according to the bubble chart, Longines is lowest end listed? Come on...

  9. #9
    Member RJRJRJ's Avatar
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    Re: Watch Brands - Classification into High-End / Mid-Range / Low-End ?

    Quote Originally Posted by meliaant View Post
    And according to the bubble chart, Longines is lowest end listed? Come on...
    Keep in mind, they are only considering 'luxury' watches, not ALL watches. If all watches were included, there would be another half dozen categories.
    -RJ

    Breitling Superocean II
    Breitling Navitimer
    Breitling Avenger Skyland
    Breitling Colt II Auto
    Breitling Superocean Steelfish

    Panerai 320
    Locman Tonneau
    G-Shock DW-5600WC-1ER

    G-Shock DW-6900R-7

  10. #10
    stuffler,mike
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    Re: Watch Brands - Classification into High-End / Mid-Range / Low-End ?

    Some examples:

    Top swiss watches brands (there is another ranking list in that thread)

    Is there any official watch industry ratings company?

    I Want to Learn Where Brands Rank.

    Watches level?

    There are more, just be crative in your search.

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