Back in the '30s, '40s and '50s, small meant expensive... or at least was meant to convey the impression of expensive. Mediocre watch manufacturers couldn't compete with the JLCs (for example) of the world in building extremely small, but very accurate, watch movements. Today it seems that people associate large with expensive... the Cadillacization of watches, if you will. At some point the pendulum will swing back, at least to some extent. Tastes change. Personally, I tend to go as small as I can, in large part because I have no desire to have my taste in watches seconded by a celebrity chef covered in tattoos or a rapper who thinks wearing his pants at knee level is a good idea. I'd rather have the sort of watch Cary Grant would have worn, as opposed to the one now being worn by Lil Wayne.