He may consider it expensive relative to what they were priced at in the past. My wife bought my Seamaster for my 50th birthday back in '97 for $1800, which I thought was very reasonable. The same model today (coaxial - not Bond) lists for around $4500. More than double in 15 years? Maybe I'm just stuck in the past, or I don't understand the effects of the changing exchange rate. I'm just glad I got mine when I did.