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  1. #31
    Member georges zaslavsky's Avatar
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    Re: Your thoughts on this Speedmaster ad?

    Quote Originally Posted by DrDavid90 View Post
    You mention their purchasing power is hardly 5-6k, yet you mention some of them wear Rolex, Hublot, and Panerais... Omega's idea is to be one of those brands sought after by this market as well. It's actually a global strategy of most big businesses, look at Mercedes Benz with their GLA, CLA, etc all targeting the same millennial market.


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    Thanks to the parent's money or by loaning money at the bank,they can buy a Rolex or something else. Mercedes quality significantly dropped after 2001, I have spoken with a mechanic who used to work for Mercedes from 1984 till 2001, the best cars mercedes ever made were the 560sec/560sel made from 1985 till 1992 and the 600sec/600sel made from 1993 till 1999.Plus there is too much electronics in the today mercedes. Luxury SUVs were never my thing and aren't my thing. Omega is a brand of connoisseurs and WIS before all, I hardly see them suceeding in that market segment.
    Last edited by georges zaslavsky; May 27th, 2017 at 18:44.
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    Omega the sign of Excellence since 1848. Jaeger Le Coultre Horlogerie de Luxe depuis 1833
    22 times Olympic games timekeeper, Nasa watch supplier and holder of several world records of precision, Omega has the world's trust
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  2. #32
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    Re: Your thoughts on this Speedmaster ad?

    Quote Originally Posted by georges zaslavsky View Post
    Omega is a brand of connoisseurs and WIS before all, I hardly see them suceeding in that market segment.
    No argument here. Omega--along with JLC--is mainly for the WIS so I don't think the brand can easily get the attention of the general populace. Even so, there's no harm in trying to expand the market with very little effort, i.e. to capture the millennials by posting silly pictures on FB or IG. It's not as if that particular male model will replace George Clooney or its popular ambassadors anytime soon.
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    Rolex Daytona 116520 White Dial | Jaeger-Lecoultre Grande Reverso 976 | Omega Railmaster LE 1957 Trilogy | Omega Speedmaster Pro Moonwatch | Omega PO 8500 42mm Orange Arabics | Omega AT 8500 38.5mm Skyfall | Seiko SKX009 | Seiko SKX007 | Casio G-Shock Mudmaster 1A9 | Citizen EcoDrive Toyota 86 Edition x 3

  3. #33
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    Re: Your thoughts on this Speedmaster ad?

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  4. #34
    Member georges zaslavsky's Avatar
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    Re: Your thoughts on this Speedmaster ad?

    Quote Originally Posted by Theognosis View Post
    No argument here. Omega--along with JLC--is mainly for the WIS so I don't think the brand can easily get the attention of the general populace. Even so, there's no harm in trying to expand the market with very little effort, i.e. to capture the millennials by posting silly pictures on FB or IG. It's not as if that particular male model will replace George Clooney or its popular ambassadors anytime soon.
    Absolutely agree with you here. Personally I buy a watch before all for the movement and because of the brand 's history. The brand ambassadors are the brand ambassadors, people should look at what the firm has done in the past and how much it significantly contributed to watchmaking worldwide, it is much more important than who are the ambassadors.
    Omega the sign of Excellence since 1848. Jaeger Le Coultre Horlogerie de Luxe depuis 1833
    22 times Olympic games timekeeper, Nasa watch supplier and holder of several world records of precision, Omega has the world's trust
    Omega and Rolex for ever
    Eterna Nothing but Watchmaking since 1856
    Zenith Swiss Watchmaking and Chronometry champion since 1865

  5. #35
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    Cringe, as Omega targets the market of a McDonalds Happy Meal.
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  6. #36
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    Re: Your thoughts on this Speedmaster ad?

    This conforms to the millennial stereotype of overpaying for a smashed avocado toast... For Aussies here, I'm sure you know what I'm talking about

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  7. #37
    Member Gunnar_917's Avatar
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    Re: Your thoughts on this Speedmaster ad?

    If I was ambivalent about watches, brands, histories, etc all the above ads would make me go to another brand. Even Tags ads are better than these
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  8. #38
    Member georges zaslavsky's Avatar
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    Re: Your thoughts on this Speedmaster ad?

    Quote Originally Posted by DrDavid90 View Post
    Cringe, as Omega targets the market of a McDonalds Happy Meal.
    seriously wtf!!This is beyond ridiculous. Is Aeschlimann out of his mind?????
    sager and Ragna like this.
    Omega the sign of Excellence since 1848. Jaeger Le Coultre Horlogerie de Luxe depuis 1833
    22 times Olympic games timekeeper, Nasa watch supplier and holder of several world records of precision, Omega has the world's trust
    Omega and Rolex for ever
    Eterna Nothing but Watchmaking since 1856
    Zenith Swiss Watchmaking and Chronometry champion since 1865

  9. #39
    Member sager's Avatar
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    Re: Your thoughts on this Speedmaster ad?

    Quote Originally Posted by DrDavid90 View Post
    Cringe, as Omega targets the market of a McDonalds Happy Meal.
    WTF?!


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  10. #40
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    Re: Your thoughts on this Speedmaster ad?

    Speedmaster...from astronauts to girly boys. good grief... sad
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