Nice Ocean7 logo btwOriginally Posted by Malyel
Bell & Ross is a different animal. Originally, they remarketed Sinn models in the USA due to a trademark issue IIRC. All of their early watches were made by Sinn. Now, they are very well financed and have an impressive facility in La Chaux de Fonds, Switzerland.
They were distributed by Wings of Time out of Florida (who's owner later closed the company and is became an executive with Technomarine) and slowly built up brand awareness in the USA. Nothing about the origins of B&R mirror those of smaller companies mention here IMO and they always struck out for a significantly higher price point. As such, even in the early days their marketing and promotion campaigns were very well developed and they launched with a mature and comprehensive product range.