In 2005, a group of four ambitious, passionate and enthusiastic watch collectors had a dream
come true. Under the guidance of a master watchmaker they unveiled, after years of preparation,
their own collection of wristwatches. Working on their ideas for years and when the time was
right and the designs perfected they had a go for it. Their goal was to create a timepiece that
would withstand the test of time and would be passed on from one generation to the next. In the
years that have passed the idea has become reality and more so it has gained international
admiration and following.
Those four men are the founders of the company JS Watch co. Reykjavik. They are Sigurdur
Gilbertsson Technical-Director, Julius Heidarsson Pilot, Grimkell Sigurthsson Design and
Marketing Director and Gilbert O. Gudjonsson Master Watchmaker who runs the workshop and
store at the headquarters, Laugavegur 62, 101 Reykjavik, Iceland.
The collection has made a huge impact on the market in Iceland and has made recognition all
over the world, especially inside the circle of collectors. The idea of the collection is in a nutshell,
design of the past that can find harmony in the present.
In addition to watches, JS Watch co. also make stunning handmade watch straps from genuine
Alligator, Ostrich, Ostrich leg or Calf skin with the JS Watch co. Reykjavik buckle or optional
deployment clasp available for most models. Recently they also released their sexy all new
rubber straps for the 1000 metre SIF - N.A.R.T. collection.
More at: JS Watch co. Reykjavik
Article: Michael West (c)









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