"Forever is composed of nows." - Emily Dickinson
"The watch has to be surrounded by a history.
You need more than just a great design. You need to create an atmosphere around the product.
Who is the company behind it? Why are they using this material?
People need to be able to identify the watch with themselves. It's based on emotion." - Ralph Furter
...that's just my opinion and I've been wrong before and will be again and might be now!
My opinion is that Tag is never brand with great horological heritage but more a watch with a great affiliation to sports and racing. In that regard I do not think Tag is a top watch brand and in terms of status cannot be compared to brands like rolex, patek, etc.
Notwithstanding this, I simply love Tag for what it is. It epitomizes the spirit of being a good reliable sports watch, being avant-garde and always pushing the boundaries. Yes, I have my rolexes and panerais but there is definitely a place for Tag in my heart.
Officine Panerai Luminor 233 ---- Officine Panerai Luminor 335 ---- Officine Panerai Luminor 351 ---- Officine Panerai Luminor 372 ---- Rolex Day-Date 1803 ---- Rolex Submariner 14060m ---- Rolex Explorer II 16570 ---- Omega Speedmaster Professional MOTM ---- IWC MARK XVI ---- Tag Heuer Kirium F1 ---- Alpina Heritage Automatic ---- Swatch Irony 1996 High Tail YCS1000 ---- Seiko Sumo SBDC031 ---- Seiko Yobokies SNZG13 Pilot Mod ---- Casio Gulfmaster GWN-1000b-1a ---- Orient Bambino Singapore 50 years of independence twin set ---- Luminox Colormark 3051.BO.1
Officine Panerai Submersible 24 ---- Officine Panerai Luminor 563 ---- Officine Panerai Radiomir 210 ---- Officine Panerai 112 ---- Bell & Ross BR03-92 Golden Heritage ---- Omega Speedmaster Date ---- Seiko Prospex GMT Diver SUN045 ---- Seiko Shrouded Monster SRP 637 ---- Seiko Black Monster SKX 779 ---- Casio Mudman G9000
I've seen a LOT of ArchieLuxury videos.
He thinks that the takeover and transformation into Tag Heuer killed the brand, especially with the introduction of the F1's. The whole Seiko movement fiasco drives the point home for him.
THAT SAID: He LOVES Heuer watches and appreciates the classic Heuer designs, especially the Monaco and Carerra. He even states in an earlier video that he likes the Aquaracer design and is glad Tag Heuer has driven people into the watch market - if for no other reason than to inspire people to want a luxury watch as their next timepiece. He does not think Tag Heuer is LUXURY. He thinks it's a stepping stone to luxury. He even cites that Obama owns a Tag, and you aren't a nitwit for purchasing one, as long as you understand what you are purchasing. He thinks Tag is a step above affordable ("dogshit") and a step below luxury. I think that's a fair assessment in overall branding.
It is NOT just about the movement. Breitling's use ETA movements, he thinks Breitling is a solid luxury watch.
I think his real gripe is that the average person views Tag Heuer as true luxury, he gives credit to the LVMH marketing machine. Most of us here probably understand there are plenty of better watches out there. It's all about perspective.
Watches, for most of us, are like children.
We spend a long time determining that, yes, you do want one.
Then you save for 9 months.
When you get it...it is the most beautiful thing in the world.
If anyone DARE say anything bad about it..God help them.
However, now you are stuck with it. So, you rationalize that it is the best thing ever.
This is how I see owners that defend the idea that Tag is or is not a luxury brand. Does not matter. You made the decision. You are stuck with it. It is just a watch...however, it did cost as much as a car did 30 yrs ago.
i like my Seiko nearly as much as my Grand Carrera. I have gotten complements on my Seiko. Never on my Tag. Interesting, eh?
I don't buy a watch for the compliments, although I receive more on my Link than any other watch I have owned, and I have owned a LOT.
This is all opinion and perspective, it is right to you, but not necessarily right to me. I'm not saying anyone here does, but I don't base my satisfaction of my purchase based on some English snob clown, or anyone else for that matter, that approves, disapproves, likes, dislikes, compliments, or insults what I purchased with my hard earned dollars. Tag to me has a sentimental value as a brand that I REALLY wanted when I got my first "big boy" watch, and I couldn't afford one. I felt then that if I could eventually get one I will have achieved a certain success in obtaining goals I set for myself financially. I was very fortunate and grateful to had gotten precisely the watch that I ultimately decided on, The Link Calibre 16. I have not for a second felt a pang of regret or buyers remorse. I look at it in my collection as the nicest piece I have ever owned. It is accurate, functional, reliable, and extremely comfortable. My Tuna and my Doxa are 2 other favorites for different reasons looks wise. They are both the complete opposite of this watch aesthetically, I receive NO compliments on either... ever, and my wife hates the Tuna and dislikes the Doxa. I wear the 3 of them often.
The ETA 7750 to me is one of the time tested go to movements of many brands, I don't have to tell anyone here that. It goes in a less expensive Hamilton and much more expensive Panerai. To me, that fact does not add or subtract value as there are other factors that go into a price. The materials, designs, attention to detail, hand applications, and of course marketing. It's like people that compare a $2500 Mac to a $700 HP. The processor is the same, yet my Macbook Pro runs just as fast 3 years after I bought it as the day I bought it. My last 3 HP's had given up on me at the 3 year mark. The bloatware, vulnerability to virus and Malware, and constant errors, problems, and long weekly updates and Virus Scans made the premium price paid for the Mac well spent. My old Hamilton X-Wind did not keep the same time as my Link. I was also put off quite a bit when the hand on the 6:00 sub dial fell off. And when it was exchanged, the minute hand only lined up at the minute mark at :00 seconds half the time. This is the difference between one and the other in my own experience.
Apple Watch Space Black Series 2
Casio G-Shock DW-5600C Speed
Casio G-Shock GWF-1000-1DR Frogman
Casio G-Shock GW-7900B-1 Rescue
Movado SE Two-Tone
Omega SeaMaster Pro Ceramic 18.104.22.168.01.003
Omega Seamaster Pro Bond Quartz 2221.80
Seiko Velatura SNAA93
Tag Heuer Auto Chrono Link CAT2010.BA0952
Check out my video reviews at: Hidden Content
But to get back to watches, to me it sounds kinda funny how Tag charges like 3x the cash for a watch with a Seiko clone (?) movement inside compared to a company like Steinhart who seem to make money doing an actual 'swiss watch' (-series) pretty cheaply. Difference between building watches from parts vs. actually having factories I guess..? But isn't it this kinda stuff Archie goes off on?
...and/or he goes off at everything, because it's an act - I think* - though I of course can be totally mistaken about that and he might be 1-1/2 step away from a padded cell wearing a straight jacket... ;)
(* I mean c'mon, who talks about working at a sewage plant in one sentence and Patek Philippe's in the next - act or insanity, no other choice)
Once upon a time, I was pretty f#¤%&/ awesome.
Going from this study:
How Negative Comments Can Help Boost Sales Of Watches | aBlogtoWatch
Maybe this is the reason why TAG Heuer does so well in sales? Perhaps we should change tune and recommend Archie continue his vitriole for further TAG Heuer success?
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