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Thread: Carrera changing from sapphire back to etched picture of Fangio

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  1. #21
    Member AAMC's Avatar
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    Re: Carrera changing from sapphire back to etched picture of Fangio

    the answer maybe that:

    "Comco has given permission for the
    Swatch Group to reduce its supplies to independent brands from January 2012"

    So no more mod Valojoux to display

  2. #22
    Member Wisconsin Proud's Avatar
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    Re: Carrera changing from sapphire back to etched picture of Fangio

    I'm disappointed in this .......Fangio was great but how many of us actually knew/saw him race? I'm 47 and a big race fan and this doesn't blip my meter. I don't see how this connects to the younger, progressive style that is in TAG's demographic.

  3. #23
    Member Wisconsin Proud's Avatar
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    Re: Carrera changing from sapphire back to etched picture of Fangio

    I think we need David to set up another interview with JC Babin to discuss some of these changes and confirm exactly what movements TAG is using.  I can't imagine the changes being the result of a focus group.  It's a either cost cutting measure or a movement change (SW500?)

  4. #24
    Member Wisconsin Proud's Avatar
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    Re: Carrera changing from sapphire back to etched picture of Fangio

    I think we need David to set up another interview with JC Babin to discuss some of these changes and confirm exactly what movements TAG is using. I can't imagine the changes being the result of a focus group. It's a either cost cutting measure or a movement change (SW500?)

  5. #25
    Member Cowboy Bebop's Avatar
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    Re: Carrera changing from sapphire back to etched picture of Fangio

    Quote Originally Posted by GregW View Post
    Well it seems the answer was right under my nose, an AD just down road from original dealer I visited a couple of days ago, had this catalog which featured this......

    Attachment 492983

    Part of the text refers to ".... And against your skin is that extra-special touch: a case back dedicated to the greatest driver ever. Juan Manual Fangio, five times formula 1 world champion.What better way to honour TAG Heuers 150 years of mastering speed "

    On the opposite page are front shots of CV2010.BA0794 and CV2014.FT6014.

    There you go it seems that it is happening.
    Notice that the chronograph pushers being used are from the 1887 model... interesting...

    Still, I do like the clear display... One of hour friends earlier was right to say that TAG is moving in Omega's direction? I'm sure it's going to be "an out with the old, in with the new" and then later down the road is "out with the new and in with the old...." Just my opinion....
    TAG Heuer Collector.


  6. #26
    Member Wisconsin Proud's Avatar
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    Re: Carrera changing from sapphire back to etched picture of Fangio

    Quote Originally Posted by Cowboy Bebop View Post
    Notice that the chronograph pushers being used are from the 1887 model... interesting...

    Still, I do like the clear display... One of hour friends earlier was right to say that TAG is moving in Omega's direction? I'm sure it's going to be "an out with the old, in with the new" and then later down the road is "out with the new and in with the old...." Just my opinion....
    So, now there are three models within the 41mm chrono range: 1887, "Fangio" Cal 16, and the vintage style that came out a couple months ago with the old style pushers.

    Can they confuse matters any worse?

  7. #27
    Member calibre 11's Avatar
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    Re: Carrera changing from sapphire back to etched picture of Fangio

    Yes, three Carrera 41mm:
    1) 1887- you guys know the story of this one
    2) Calibre 16 Fangio- a number of running changes to freshen the look
    3) Carrera Heritage

    Not sure if its any more (or less) confusing now than it was when the Carrera Heritage line was launched in January.

    I did e-mail TAG Heuer to ask about the move to the caseback. The answer is that its to differentiate the Cal. 1887 from the Cal. 16 further and to highlight TAG Heuer's own movement rather than the ETA. I don't think this is about a shift towards Sellita (I did check whether the new Link range uses Sellita- no, all ETA), although this will inevitably happen in the longer-term- even if it was, its hard to tell the difference between Sellita and ETA through the caseback.

    So, I don't think its cost cutting or a movement change- reckon its just to provide more differentiation between the range, which gets to your other point about the similarities between the Carrera models

    dc
    Last edited by calibre 11; August 16th, 2011 at 13:40.
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  8. #28
    Member Mspeedster's Avatar
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    Re: Carrera changing from sapphire back to etched picture of Fangio

    Quote Originally Posted by Wisconsin Proud View Post
    I'm disappointed in this .......Fangio was great but how many of us actually knew/saw him race? I'm 47 and a big race fan and this doesn't blip my meter. I don't see how this connects to the younger, progressive style that is in TAG's demographic.
    +1

    I'm a big F1 fan, have followed the sport since the late '60s, but I don't care to have any driver's face on the back of my watch. I was looking at the 300 SLR at my local AD the other day, and while I don't mind the classic 300 SLR car's image engraved in the back, I kept wishing it had the standard sapphire caseback showing the Cal. 1887 movement instead. To be frank, I think Fangio's face is more of a turn off for me...

  9. #29
    Member drunken monkey's Avatar
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    Re: Carrera changing from sapphire back to etched picture of Fangio

    I can't help but think that they're using Fangio's face simply because they have already paid whatever rights for its use on the 300SLR.
    Which brings me to another point, Fangio never won the race, Sterling Moss did.
    They put the 2nd placed man on the back of the watch that bears the name of the winning car.

    Then there is that the watch is a Carrera model.
    If it were a connection you wanted and Fangio was the man you wanted, then why wasn't it the Lancia D24 they honored; the car Fangio won the Carrera Panamerica in?

    Now I'm not usually one to criticise marketing but as someone who actually likes the history of classic races, that smacks too much of contrived marketing connections.


    WIS Handbook, Chapter 1, Rules 1 and 2:
    1. Tag Heuer never wins a poll. Should a member feel the need to express the desire to own one, he or she may be subject to ridicule and be ostracized.
    2. Omega wins all polls. Should Omega not be mentioned as a selectable option, it is highly suggested that you still recommend the polling member purchase an Omega, preferably a Speedmaster with hesalite crystal to add extra character and a certain warmess to the dial.

    Thought for the day: if watches and brands were people, how many of you would be racists?

  10. #30
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    Re: Carrera changing from sapphire back to etched picture of Fangio

    From TAG's point of view in Calibre11's post, I can see where they're coming from and it does make sense from their perspective in differentiating the lines and putting the emphasis on their own "in-house" movement. However, I agree with the rest of you that the choice of the etching is not the greatest. Wisconsin Proud has a good point in that the younger demographic could care less about Fangio. Not to mention that most who are buying automatics love to see the movement, regardless of what is engraved on the back, especially if it's the first piece they own.

    GregW, did you see any images of the front of the watch? I'm wondering if there are any major/minor cosmetic changes there as well?

    And anyone know id they are adding this engraved caseback to the entire Carrera line (minus the 1887), or just the Calibre 16?

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