I don't mean to rock the boat, and a mod can feel free to delete my post if they feel its inappropriate or "rude," but I simply don't agree with this mindset.
I certainly understand where this is coming from, from a business perspective it's important for WUS to pander to the "customers" who buy ad space to a certain extent. However, I also think that the visitors to this site are "customers" in our own right - the reality is that the advertisers come because we, the consumers, are here; it's not the other way around, we aren't coming to see the advertisements.
As a consumer I don't appreciate this type of attitude - I don't enjoy feeling like someone is trying to fool me, take advantage of me, pull a fast one on me, etc.. I find it quite rude and insulting to feel like AD's are essentially trying to be dishonest and take advantage of their customers.
This is essentially the same approach that car dealerships take, and I don't think that's a positive thing. There's a reason that many people hate the idea of visiting a car dealership and having to negotiate the deal because they know that the sticker price isn't the "real" price, but they aren't confident that the "real" price is a good or fair price, so the whole thing is a major headache, a pain, and a stressful experience. Do AD's want to be considered comparable to a used car salesman? Is that really the experience that TAG Heuer and TAG Heuer's AD's want to create for their customers?
The fact of the matter is that no AD is going to sell a watch at a price that they don't find acceptable. If they aren't making money off of the deal, then they simply say "no" to the sale. Certainly they'd like to make more money on the sale, but by the same token the purchaser would like to pay less. Just like no one would expect an AD to sell at a loss, we also shouldn't expect them to sell at an inappropriate gain.
When people discuss the details of the deals they get, the purpose is not to inform others of how to take advantage of an AD or get them to sell at a loss - as noted, that's simply not going to happen. These deals are discussed because we simply want to feel that we've been treated fairly and with the respect that we deserve. No one wants to find out that their neighbor payed less for the same product just because they negotiated better. Importantly, we are too often left questioning whether that has actually occurred when we deal with AD's representing TAG Heuer (or any other brand for that matter) - and if you're questioning whether you got fleeced, then you aren't as satisfied with your purchase, you aren't as satisfied with TAG Heuer, you aren't as satisfied with the AD, and you simply aren't as happy; that only leads to negatives.
What I'd like to see is for TAG Heuer and TAG Heuer's AD's to treat us, the customers, with respect. Give us a fair price and stand behind it. Don't treat every sale as an opportunity to see how much you can get out of us. That's not how I treat my clients in my profession, and that's not how I want to be treated when I'm the client.
I'd also argue, from a business perspective, an AD would be hurt rather than helped by selling a watch at a higher price above the true "market value" - an unhappy and dissatisfied customer is more damaging than making a hundred dollars less on the deal. Don't you want to buy from an AD that has earned a reputation for offering good, fair deals, rather than an AD where you are eternally questioning whether you're made a fool who is being parted from his money?
At the end of the day, if they were to do this, to create a clear and fair pricing policy that they can stand behind, then I bet they'd see an increase in customer satisfaction, an increase in customer loyalty, an increase in sales, and an increase in profits - and isn't that what they're ultimately after?
So I don't think TAG Heuer or any AD's should be afraid of customers discussing the deals they've gotten. They should appreciate having satisfied customers who then go out and become ambassadors for them, and they should appreciate the additional business that is driven by this discussion.
Again, I apologize if this post is inappropriate or misplaced, and I also apologize for the length (if I had more time, I would have written less ). It's simply my opinion on this issue, and as someone with an interest in business strategy, I feel fairly strongly about it from that standpoint. I also feel fairly strongly as a consumer who's been left feeling like I got taken advantage of in similar pricing situations. I think it's important to stand up for the consumers and provide a different perspective.