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Tag Heuer Grand Carrera watch makes its debut in "The Lincoln Lawyer", staring Matthew McConaughey
TAG Heuer the world’s 4th largest luxury watch brand, announces its role in the gripping thriller/drama “The Lincoln Lawyer.” Matthew McConaughey’s character, Michael “Mick” Haller wears a TAG Heuer watch (Grand Carrera Chronometer with Grand Date, silver dial, brown alligator strap) throughout several scenes in the film. The watch can also be seen in the official movie poster. Matthew McConaughey plays an attorney who operates out of his Lincoln Continental.. Having spent most of his career successfully defending petty, gutter-variety criminals, Mick unexpectedly lands the case of a lifetime: defending a rich Beverly Hills playboy (Ryan Phillippe) who is accused of attempted murder. .
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Between multiple clients, strict court appearances, looming deadlines and billable hours, time is an important theme to the film. Mick always knows the clock is ticking on his cases and has to stay one step ahead of what is coming next. For Mick, TAG Heuer is more than a watch, it is an essential tool for getting the job done.
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TAG Heuer Grand Carrera Chronometer with Grand Date, silver dial, brown alligator strap
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About TAG Heuer:
TAG Heuer celebrates “150 years of Motor Racing” in 2011. Founded in Saint-Imier in 1860 by Edouard Heuer, TAG Heuer has set many major milestones of high-end watchmaking, especially in the field of chronographs and ultimate precision. Today, one of the largest and most desired brands in the luxury watch industry, the Swiss legend draws upon its active engagement in the world of sports to create the most accurate timing instruments and watches in the world. TAG Heuer is the first watchmaker to master luxury chronographs with an unsurpassed precision of 1/10th, 1/100th, 1/1,000th and 1/10,000 of a second. From the Olympic Games in the 1920s to its role as official timekeeper for Formula One in the 90s and the legendary Indy 500 race today, TAG Heuer, in a constant quest for innovation, excellence, performance and prestige, continues to aim ever higher. This is reflected in its partnerships with F1 team Vodafone McLaren Mercedes and its World Champions Lewis Hamilton and Jenson Button, Audi Sport in the Le Mans 24 Hours endurance race, and the Automobile Club de Monaco and its full roster of prestigious racing events. Now actively engaged in the Monaco Grand Prix, the Le Mans 24 and the Indy 500, TAG Heuer is ‘’Mastering Speed’’ on motorsport’s 3 most iconic racetracks. More than ever, the brand epitomizes prestige and performance through active partnerships with Hollywood icon Leonardo DiCaprio, Bollywood star Shah Rukh Khan, LPGA star Suzann Pettersen and WTA tennis champion Maria Sharapova. TAG Heuer is a privileged member of the Fondation de la Haute Horlogerie (FHH), the most exclusive club in the Swiss watchmaking industry. The newest additions to the TAG Heuer legacy are: the Calibre 1887, an in-house, Swiss manufactured, integrated column-wheel chronograph movement that pays tribute to the original Heuer oscillating pinion of 1887, one of the brand's first patents and a major benchmark in modern watchmaking; The TAG HEUER CARRERA 1887 CHRONOGRAPH, named the 2010 Swiss Watch of the Year in the Grand Prix de l'Horlogerie de Genève’s prestigious “La Petite Aiguille” (“Small Hand”) category.; and the TAG Heuer Carrera Mikrograph 1/100th Second Chronograph, the first ever column wheel integrated mechanical chronograph with 1/100th of a second display by a central hand, which pays tribute to the legendary Heuer Mikrograph stopwatch of 1916.
TAG Heuer's “150 Years of Mastering Speed” celebrations in 2011 commemorate the brand's unrivalled heritage in motor sports, which include such historic contributions as the 1911 patent for 'Time of Trip', the world’s first dashboard chronograph. As part of the celebrations, a unique exhibition showcasing TAG Heuer’s greatest racing partners and motorsport-inspired timepieces will tour major cities and racing capitals. Four-time F1 World Champion Alain Prost, a friend of the brand since the 1980s, is the “Mastering Speed” Special Ambassador.
The Lincoln Lawyer, USA Release Date: In Theaters March 18, 2011
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