Honestly, some of it is TAG Heuer's own doing. Biggest issue without a doubt is customer service. Generally a giant lack of one. One incident involved a WUS member calling up their C.S., to inquire about finding a part for his discontinued TAG Heuer watch. The TAG Heuer customer service rep. actually told him to sell his beloved timepiece for spare parts. While it's true that TAG Heuer doesn't stock parts for discontinued watches, even very recently discontinued models, you don't tell one of your customers to sell a much-loved watch for spare parts. That's just ridiculous. A good way to lose a customer to a competing brand.