Why is there hate for TAG?

[drpat]

its one of those brands, you have one cus of its looks, cus of well known, cus of show off. instead of really knowing the watch, whats the true meaning of owning a piece of good watch and the quality thats inside. of course does not apply to all, its more on the mental side. like a good looking book cover vs a good book. in short, its a "poser" image to some.

[wdrazek]

There are a few reasons why people diss Tag Heuer. First, it's often said that they spend too much on Marketing... like having Tiger Woods, Leo DiCapria and so on as their ambassadors. OK, but getting placement rights in the Bond films I am sure costs Omega a ton of money.

It used to be that Tag had no "in-house" movements. This is what Rolex and several others tout. Now Tag has a number of them, and the Calibre S is IMO one of the most innovative and cool ones out there. It's only a matter of time before I own one myself.

Then, there is the styling. Tag's line is "Avant Garde since 1860." Whether that is true or not I have to admit that most of their new designs are outstanding although many of those from 10-15 years ago are not what I would want to use for regular wear. Others like Rolex and Omega have designs that either are very very similar to their designs from the 1950's or include design cues that harken back to then.

Lastly, there is the heritage thing. I am too young at 50 to recall this but Heuer was sold in the 80's and the Tag name was picked up. Recall that quartz caused a lot of old school Swiss brands to fold or be swallowed up around then. Many old school afficianados still rue that day and will shake their canes at the brand for having been cheapened and having sold out. Of course, Omega was eventually bought out by Swatch but that's another story....

[wilfreb]

this is why TagHeuer is so "hated",









by niffko














all these movements are developed, patented and manufactured by TagHeuer, who have a so many nice watches like this with so many cool movements? no one!

[Eeeb]

Yes, no one else has watches like these. Good post!

[exxondus]

don't let the 'hatred' of the brand bother you. Every brand and I mean every brand, have their fair share of followers and haters.

What I feel is get what you like and hack care the minority. Afterall, its your money and wrist that we are talking about here.

btw, Rolex should be one of the brands that have the biggest number of haters. Most cite tht reason that its over priced, etc etc. But com'on, we are talking about luxury products here. What luxury product isnt overpriced?

[BenL]

this is why TagHeuer is so "hated",


all these movements are developed, patented and manufactured by TagHeuer, who have a so many nice watches like this with so many cool movements? no one!

Beautiful watches, especially the Grand Carerras!

[socalbreeze]

I personally like Tags. I got couple of them. Theres alot of haters in this world, not just for watches. I guess Tag gets heat because alot of WIS think they have over-spend on marketing and tend to develop fashion watches.

Somebody mentioned Alphas, yes they suck. Matter of fact, any homage brand sucks. Just because they put a different name on the watch doesn't mean its not a replica.

[openwheelracing]

I love Tag Heuer, but I can "understand" why Tag gets the heat. It simply spends too much on ads. Too much sponsorship, too many spokesperson, too much ad. Omega also spends too much imho, but not nearly as annoying as Tag. Additionally, Omega picks carefully and successfully where to advertise, especially the 007 series and Olympics. It's hard to argue with Bond's choice.

I wish Tag would just stick with racing (not NASCAR though...unless they want Walmart to carry Tags...)

Otherwise, Tags are gorgeous with good movements. I use my Carrera as a beater, and I love it. Such a great chronograph at a reasonable price

[kiwidj]

Now, who could hate that one?

[Mikeman]

I agree completely. i fear that they could lose their direction in the desire to be fashion oriented and for sure they are over marketed. that's why i bought one and then when i
realized that "most" who wear them buy them for that reason alone and are not watch people per say. i think it is unfortunate that such a nice product is sorta dumbed down for the masses and the true enthusiast loses out because of it.