Brands created and used by jewellery stores, department stores, mail order companies or similar. Many thanks to those who contributed information. If you want to add a brand, simply reply to this post - I will then edit this original post to include the information and delete yours so that this stays as a single post rather than becoming a confusing thread. OK?
A & C - Angus and Coote, Jewellers, Sydney Australia
Angus & Coote - Angus and Coote, Jewellers, Sydney Australia
Bailey, Banks & Biddle - in Washington DC USA
Baylor - Zales jewellers, Texas USA.
Zale Corporation -- Company History
Benson, JW - jeweller, London, UK (note - originally a manufacturer)
Bigelow, Kennard & Co. - jeweler in Boston, USA (1830-1972)
Birks (Henry) & Sons - Jeweler, Canada
Boodles - Jewellers, Liverpool UK.
Bravingtons - Jewellers, specialising in watches for military men, UK
Bravington the Jewellers
Breguette, Paul- some dispute between a North American Ebel versus a house brand of Kay Jewelers of Pennsylvania, USA
Bucherer, Carl F. - Luzern, Switzerland
Burlington Watch Co - mail order Chicago, Illinois, USA.
Cartier - Paris, France
Delta - Saunders, jewellers, Australia.
Dunklings jewellers, Australia.
Everite - H. Samuel jewellers, United Kingdom.
Fairfax - Fairfax Jewelers, USA
Garrards - Jewellers UK - appointed official Crown Jeweller by Queen Victoria
History of Garrard - pink fish media
J.Farren-Price - Jewellers, established 1942 in Sydney, Australia.
Kays of Worcester - Jewellers, then mail order, UK.
K, Worcester - as above.
Kays Heritage Group
La Forge - R. H. Macy department store. (Thanks nsmike)
Le Cheminant - Jewellers, UK, own Swiss factory
History of Le Cheminant Watches
LeGant - Montgomery Ward, USA
Lindex - Lindex - Clothing stores, Sweden.
Historia | Lindex
Lorie - was copyrighted in Canada by Sears, Toronto, Canada.
Lusserna- R. H. Macy department store most are marked R. H. Macy on the movement. (Thanks nsmike)
Mirexal - Migros department stores, Switzerland.
Morley - Boans department stores, Perth Australia.
Orvin - Sears Roebuck USA, TM registered 1951.
Pencron - J C Penney, USA
Plymouth Watch Co - Sears Roebuck (USA & Canada)
Roebuck, A.C.& Co - Sears Roebuck (USA & Canada)
Rutina - the private brand of Norwegian jeweler Gull & Ur. See http://forums.watchuseek.com/f11/rut....html#poststop
Sears or R.W. Sears Watch Co - Sears Roebuck (USA & Canada) - originally R.W. Sears Watch Company
Solar - Eaton's department store , Canada.
Swiss Sentinel - Myers department store, Australia.
Tourneau - Manhattan, NY, USA
Tourneau | World's Largest Selection of Fine Watches
Towncraft - J C Penney, USA
Tradition - Sears Roebuck (USA & Canada) brand as of 1970s
Turler - Zurich, Switzerland based jewellers.
TUERLER - Welcome
Union Special - American Swiss jewellers, South Africa.
American Swiss - You Deserve It
Ward - Montgomery Ward, USA
Washington Watch Co - Montgomery Ward, USA
Winegarten's - Jeweller's, London, UK. Bought by Goldsmiths Group 1994.
Over 400 private label Elgin names:
A bit about very early Sears own label watches: