With the launch of the 12-hr GMT sapphire Paradive I am sure some are wondering what's going to happen to the Project 300 and Project GMT. In fact the new launch will effect the open projects but not in the way some might think. Ever since we began the restructuring in the Winter of 2010 there has been a drive that will last a few more years to reduce the number of pre-order slots we sell in order to deliver what we have on hand. The result of this ongoing process is to reduce the lead times for customers and pre-order customers alike. The ultimate goal is to deliver watches to customers purchasing what is in stock to less than 2 weeks and to complete the delivery of pre-order watches for a Project to less than 6 months.
I enjoy and value the involvement of our customers in watch development which is why we will continue to do these pre-order sponsored projects. The difference for now and the future is that it will be balanced with the orders we receive for what is currently in stock. We have structured our production schedule in order to balance the needs of these two types of offerings. There is time allocated to delivery of in-stock items and time allocated to the development and production of Project watches. We have to do both in order to keep things in balance and by doing so everything progresses together.