1. ## Why 10:58?

The time on Casio publicity photos is always 10:58 and 20 seconds. The date is always Sunday, 6.30.

A partial theory:

The hours had to be 10,11, or 12 because it would look better than a single digit number. 12 is an awkward number because of people using / not using the 24-hour clock (which also rules out 13 - 23), and 10 looks better than 11.

One of the minute numerals had to be an 8, to make maximum use of the digit segments. 5 translates into digital form better than most numbers, which may explain why it's 58 rather than, say, 28.

I don't have a theory for the seconds or the date...

2. ## Re: Why 10:58?

Interesting point. I think your speculations have a lot of merit.

There are a lot of subliminal reasons for such choices. I'd also venture to say that "Sun" evokes positive imagery (the sun we orbit). A morning time is the early part of a given day, and being Sunday that means you've got a full day off still ahead of you, which feels good. And in the northern hemisphere, June is an early summer month, which also has a pleasing feeling about it.

3. ## Re: Why 10:58?

I also noticed the analogue watches are also positioned at 10:08. Is that something to do with Da Vinci's Vitruvian Man?

4. ## Re: Why 10:58?

No, it allows a clear view of the dial text and looks 'happy' in comparison to downturned hands.

5. ## Re: Why 10:58?

Has casio always used that time and date for press pics?Let's say back to the introduction of the G-SHOCK even back then?

6. ## Re: Why 10:58?

Originally Posted by NeverLate
Has casio always used that time and date for press pics?Let's say back to the introduction of the G-SHOCK even back then?
Yes, as far as I know.

7. ## Re: Why 10:58?

It's amazing how I never noticed this.

8. ## Re: Why 10:58?

for Analog
http://www.casio.co.jp/saiyou/knowledge/
> Knowledge 7
> "8:10 minutes and 36 seconds"?
> Because a needle does not disturb the LOGO and can take the balance of three needles most,
> I adopt this "10:08:36" in Casio. This time delicately varies according to a maker.

http://www.10byou.com/zatugaku/084.htm
> <Extras>
> By the way, in the case of a digital watch, I avoid unlucky "4" (* It is Japanese custom)
> and seem to become able to display numbers as much as possible.
> Seiko "Date Monday, September 12th 8:10 minutes, 59 seconds"
> Casio "June 30 (Sunday) at 10 and 58 minutes and 50 seconds" etc.

http://blog.livedoor.jp/noritakaishi.../65932447.html
> This custom hears that a Japanese maker is origin.
> SEIKO 10:08:42
> CITIZEN 10:09:35
> CASIO 10:08:37(6)
> ORIENT 10:10:35
> In the case of a needle type, it is decided.
>
> In the case of CASIO, the digital screen is fixed at 10:58:50 on Sunday, June 30.
> Anyway, I seem to be conscious of what I cannot make showing a bar constituting various letters and the space between the letter for, but, in the case of digital, the needle is set on the digital part by all means on a date at 10:08 when it is a digital-analogue clock.

9. ## Re: Why 10:58?

sometimes different ...