JS Watch: Wear a Piece of the Earth

[Ernie Romers]

Frisland Goð - Made with ashes from the Eyjafjallajökull volcano eruption

Volcanoes have been a important part of Iceland’s history since the very beginning of time. Having 130 volcanic mountains, eruptions in Iceland are commonplace. In fact, one historic eruption, in 1785, lasted two years and wiped out a quarter of Iceland’s population.

Last year, the world was again reminded of the power of Iceland’s volcanoes as several began to erupt, the most infamous being Eyjafjallajökull. Upsetting Europe’s air travel for quite some time, Eyjafjallajökull’s power reminds us of how significant man is in the grand scheme of things.

As Iceland’s only watch company, JS Watch Company decided to commemorate these eruptions with a special edition in the Frisland series. This new watch, Frisland GOÐ, features a dial made out of actual ash from Eyjafjallajökull.



“Frisland” is a mythical name some say represents Iceland in old geographical maps. GOÐ refers to the ancient gods of Nordic mythology. In the old sagas, the world of the gods was two dimensional, a world in South, Múspellsheimur, full of fire, light and heat and a world in the North, Niflheimur, full of arctic waters, mists, and cold. Between them, Ginnungargap where the world was created and into it poured sparks and smoke from the South and layers of rime-ice and glacial rivers from the North. Where the hot and cold met, the Gods rose up and were created.

The GOÐ dial is made with ashes from the Eyjafjallajökull eruption using a very special technique. First, clear color is applied to the galvanic black dial, then the volcanic ash is sprinkled into the wet color. After the color and ash have dried, the surface of the dial is polished but care is taken to let the texture and character of the ash come through. Then the white indexes and numbers and the red “GOД are printed on the dial.
When you look closely at the dial you can see that it actually looks like a lava field and every dial is unique because the material is so fluid and alive when the dial is created. This new dial will constantly remind us who really is in charge of our time and space, and all we can is appreciate the time we have on this Earth and try to use it to the fullest. This watch will remind you to do just that.

In truth, we are simply spectators when it comes to Planet Earth, but now we can wear a piece of it, a timepiece of it, that is.

The Frisland series has been one of JS Watch’s most successful series and this new addition to the series will surely be welcomed by dedicated customers and collectors around the world.



The Movement technical specifications:
Mechanical “Execution Top”
Automatic winding.
25 jewels, Custom decorations, Blue screws and Rhodium plated finish.
38-hour power reserve when fully wound.
Fine tuning “Assortment Chronometer”.
Shock protection Incabloc.

For more information visit JS Watch co. Reykjavik - Home

[SeptemberMountain]

This is interesting work. I really like the concept and execution!

-Wil T