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The Chopard Group has added an illustrious new brand to its portfolio: La Chronométrie FERDINAND BERTHOUD SA. Chopard co-president Karl-Friedrich Scheufele intends to bring back to life the memory of Ferdinand Berthoud and restore this substantial watchmaking legacy to its rightful status.

A key collection for the Chopard Group, La Chronométrie FERDINAND BERTHOUD will be dedicated to offering exceptional timepieces in strictly limited production runs. Following lengthy and careful research, the new brand was acquired in 2006. “I wanted to be sure that one day a watch bearing this name would be worthy of the great master horologist who inspired it” explains Karl-Friedrich Scheufele.

Ferdinand Berthoud

He was born in 1727 in Plancemont, in the Val-de-Travers (Switzerland), barely five kilometres from the current Chopard Manufacture in Fleurier. He was officially awarded the title of master clockmaker in Paris in 1753. An exceptional horologist, highly cultivated, refined and intellectually gifted, Ferdinand Berthoud left behind a vast body of work encompassing the fields of marine chronometers, decorative clocks and watches, specialised tools, scientific measurement instruments, as well as publications. The latter include dozens of specialised books and treatises representing 4,000 pages and 120 engraved plates.

Ferdinand Berthoud’s career was also truly exceptional, as indeed was the period in which he lived, from the Age of Enlightenment to the Empire, and surviving the French Revolution. His brilliance was duly acknowledged by his contemporaries. This recognition led to him being elected to the Institut de France, and also commissioned “Horologist mechanic by appointment to the King and the Navy” during the reigns of Louis XV and Louis XVI, as well as subsequently under the Empire. In 1804, Napoleon conferred on him the title of Knight of the Legion of Honour. Much of his work is indeed as timely and relevant today as ever.

Chopard is already strongly established in Fleurier, a town that has been dedicated to watchmaking for several centuries and which currently hosts Chopard Manufacture, the entity responsible for producing the L.U.C Fine Watchmaking movements; Fleurier Ebauches SA, which handles the production of Chopard mechanical movements; the Chopard Forum located in a 17th century mansion serving as a hospitality centre; and the L.U.CEUM, located within the Chopard Manufacture itself and which regroups authentic horological masterpieces including an exceptional collection of timepieces by the famous Ferdinand Berthoud.

Further details about the launch of La Chronométrie FERDINAND BERTHOUD SA will be unveiled by the summer of 2014.

Visit the Ferdinand Berthoud website