(Lausanne) September 3, 2013 - In a world where digital is growing, Valbray wants to offer a new visual experience to its audience through a video presenting the Oculus V.01 Chrono collection and the world of the House.

A lucid and captivating visual experience
With this latest creation, Valbray suggests a new mode of expression to discover the brand and be immersed in its world. In a clear and attractive way, Valbray unveils its innovating diaphragm system through the V.01 Chrono collection and finally invites its public to visit its website. Thus, within 30 seconds, this 2D animation is about to enter in the daily life of its spectator and allows him to escape and travel.

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The photography : a source of inspiration
Inspired by the world of photography, every timepiece owns a unique aperture system recalling the “intensity diaphragm”. From its beginning, this video pays tribute to the universe of photography and thus, suddenly, immerses the audience. Throughout this visual experience, shutter and photo flashes subtly make their appearance and gradually reveal the universe of the brand.

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A main actor : The Red Gold
The watch V.01 Chrono Red Gold suggests the discovery of its secret garden. It firstly appears in a classic and sophisticated two-hands. Then, while its diaphragm is being opened, the watch changes into a sportive and contemporary chronograph reflecting the story of a man getting ready for an escapade aboard its helicopter. A little while later, the bezel closes again giving place/way to the elegance and the classic. This time, a 60s picture appears, a new story begins. Thus, the Red Gold invites us to a moment of pure evasion and its diaphragm becomes a window to travel through time.

This visual experience ends with a multi-burst images of the timepieces collection. Every single watch closes its diaphragm preserving its secret. A way to excite our curiosity and invite us to discover more!

Watch de video:



Visit the Valbray website