In my early days of watch collecting, several years ago, I was buying Timex, Orient, Seiko, Citizen, and Fossil (along with a few others). The majority of of my Timex and Fossil buys were quartz. So, I still have a lot of affordable watches in my collection (and a couple of expensive ones) and have recently been selling or flipping a few. At the same time, I have bought a few Timex Expeditions and a few Fossils. I am just really attracted to the affordable watches. In flipping some of these, I have noticed that the Fossils seem to go really fast. I have had no trouble in selling a Fossil in just a couple of days, and for close to what I paid for them. Then I started thinking, what's not to like about Fossils? I have never had one fail to run properly, there are many attractive colors and styles to choose from, they are not terribly expensive, they are easy to sell, and they hold their value reasonably well.