A concrete dial on a watch? You’ve got to be kidding me. Girard-Perregaux just announced on their website that they’re making a dial out of concrete.
They’re touting it as a fantastic first but I’m on the fence here. Concrete isn’t considered a sexy substance choice in traditional crafts. It’s regularly used in foundations, bridges and roads.
My mind remains open though. The world’s tallest building, the Burj Khalifa, is composed of concrete and is quite attractive and ditto for the Pantheon in Rome.
I admire Girard-Perregaux’s willingness to play with the material and perhaps change our mind about the beauty of a substance we tramp all over on a sidewalk and normally take for granted.. So we shall see.
I’ll bring you details as they unfold. Stay tuned.