A few weeks ago at the Geneva Time Exhibition the ever innovative Marvin Watch Co. invited several prominent watch bloggers (including TWL’s very own Swiss Correspondent, Ian Ellery) to share their thoughts on the changing face of the industry in a series of short videos shot on-site. In the video above Ian identifies a couple of key trends present at the SIHH/GTE fairs this year and also shares some of his thoughts on how smaller brands are leveraging tools like social media to gain a competitive advantage over their larger rivals.

If you haven’t seen it already it is definitely worth watching and once you’ve finished make sure you head over to Marvin’s official ‘Backstage’ Blog to check out the rest of the videos and discover more of what this cool brand is up to.



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