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New Brand Ambassador

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Jean-Claude Biver may be busy heading up LVMH these days, but he is still giving plenty of face time to Hublot, the brand he nurtured to worldwide superstardom. Here he is holding a designer ‘Hublot Loves Football’ ball, in the Hublot workshop.

Hublot has just launched its website dedicated to the World Cup, which kicks off on June 12th. The address remains the same: Hublot.com, but it will include all the official watches for the event, the “Hublot Loves Football” campaign together with the collection of artistic portraits of the ambassadors and footballing friends of the brand, all the info on the events taking place on site, and a section dedicated to "king of football" Pelé and more.

Biver was on hand to announce that Swiss international midfielder Xherdan Shaqiri is to become a footballing ambassador and a friend of the watch brand. He joins the likes of Pelé, Columbian striker Falcao, coaches José Mourinho, Roy Hodgson (England coach), Luiz Felipe Scolari (Brazil coach), the teams of Bayern Munich where Shaqiri now plays, Paris Saint-Germain, Juventus and Ajax, and more. Hublot is the Official Timekeeper for the World Cup.

New Zurich boutique

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On the same day as the new brand ambassador announcement, a new boutique, Hublot's 70th worldwide, was opened in the ritzy Bahnhofstrasse in Zurich. The new boutique is set in over 70 square metres, and reflects the new look for Hublot boutiques with silver brushed oak and wool for the floors, upholstered panels of silky fabric to cover the walls, interspersed with details in black wood and chrome steel. The display case lighting has been redesigned with beams of light to highlight the watches, movements and precious stones. The lighting was custom made in Murano. To accentuate the display cases housing the showpieces, Hublot has commissioned silvered, broad, rounded panes of glass. Finally, the brand's key models have been reinterpreted on colourful Pop Art-style canvases.

Visit the Hublot website