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Hublot announces three year partnership with Italia Independent

683 views 2 replies 3 participants last post by  StufflerMike 
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Even as Jean Claude Biver temporarily takes up the reins of TAG Heuer, the unstoppable Hublot marketing machine marches on. The brand, together with fashion brand Italia Independent, has just announced a three-year partnership involving a series of products that will see the light of day in the first quarter of the coming year and will enjoy ample visibility at the two brands' boutiques. The launch plan also consists of a series of international events.

"After the fruitful partnerships with Ferrari and Juventus, Hublot is proud to announce yet another Italian partnership which will embody the same high level of excellence and competence, namely our new and third Italian partnership with my friend Lapo Elkann and Italia Independent. Through this new collaboration, Hublot will seek to be enriched by the creativity, innovation and competence of Italia Independent, which will in turn promote the "Made in Italy" spirit, culture and design." Jean-Claude Biver, Chairman of Hublot & President of the Watch Division, LVMH Group

"We are very proud to announce the partnership with Hublot, one of the world's most prestigious brands in the luxury watch sector. In this project, conceived for the global market, Hublot and Italia Independent have deployed the best of their distinctive qualities, which have so much in common: style, creativity, experimentation and advanced technology." Lapo Elkann, Chairman and Co-founder of Italia Independent

The results of the partnership will demonstrate both the technical and stylistic levels of each brand, and will highlight the expertise possessed by the two European firms working closely together to develop them.

Italia Independent describes itself as a creative and stylish brand for independent people that blends fashion and design, tradition and innovation. Italia Independent updates Made in Italy by revisiting classic icons, operating in the eyewear field and creating lifestyle products belonging to different sectors, exporting the Italian style into a global world.

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