The Swiss Confederation has chosen Hublot as its watch partner for the World Expo 2012

[Ernie Romers]

Hublot is incredibly proud to have been selected by Presence Switzerland in the Swiss Federal Department of Foreign Affairs (FDFA) to be the watch partner of the Swiss Pavilion at the World Expo 2012 which will take place over 3 months, between 12th May and 12th August 2012, in the South Korean coastal city of Yeosu.
Already selected as partners of the "Sommet de la Francophonie" French language summit in Montreux 2010, the FDFA and Hublot are continuing their collaboration, this time to help promote Switzerland on an international scale.


Jean-Claude Biver, Chairman of Hublot stated:

It is an immense privilege to work with the Confederation to promote Switzerland to the entire world. It is the greatest of honours and I would like to recognise and pay tribute to the teams who are working in Bern every day to spread the values of our country. Their work is incredible and highly worthwhile, and I promise that Hublot will once again live up to their ambitions.

Through its association with the Swiss Pavilion at the YEOSU World Expo 2012, Hublot is not only incredible proud to play a role in the promotion of Switzerland across the world, but is also delighted to reaffirm its profound attachment to the values of sustainable development and environmental responsibility and respect.




About Presence Switzerland Part of the Swiss Federal Department of Foreign Affairs (FDFA), Presence Switzerland aims to protect Swiss interests abroad using international communication tools. These tools include informational and promotional resources, carrying out Swiss-themed projects abroad, organising visits to Switzerland for foreign delegations, maintaining a uniform image of "Brand Switzerland" as well as managing Switzerland's participation in world exhibitions and the presence of House of Switzerland at the Olympic Games. The international communication strategy is regularly updated by the Federal Council based on the analysis of Switzerland's image abroad. Under the slogan "The source. It’s in your hands", the Swiss Pavilion at the World Expo 2012 at Yeosu in South Korea, will offer visitors an emotive and interactive experience. Switzerland's official presence in South Korea is complemented by a very rich and diverse framework programme as well as an intense communications campaign in the lead up to the exhibition. This presence will enable Swiss international communication to strengthen Switzerland's image in Asia in a sustainable way and to promote Switzerland's competitiveness abroad in an attractive and efficient manner. Related links: www.swisspavilion.org - www.eda.admin.ch - Image Suisse - Home - www.swissworld.org

About Hublot
"Hublot? A different way to progress". So say those in the know about this unique Swiss watch company, where each and every moment moves forward to create the future at breathtaking speed. A dream, a meteoric rise initiated and developed by Jean- Claude Biver, Hublot's Chairman, along with Ricardo Guadalupe, CEO, who are responsible for turning this brand into a genuine success story in which the Big Bang, King Power, Classic Fusion and Masterpieces represent the symbols of a constantly developing tradition. From watch complications and revolutionary materials to world class collaborations such as FIFA World CupTM, Ferrari, Formula 1TM, Hublot represents the "Art of Fusion" philosophy, bringing tradition into the future "to continue to wow the world of watchmaking!”. Finally, on a commercial level, the network of approved retailers has grown rapidly and currently stands at 700 points of sale and more than 40 exclusive boutiques (Geneva, Cannes, Saint-Tropez, Paris Place Vendôme, Berlin, Moscow, New York, Miami, Beverly Hills, Las Vegas, Singapore, Shanghai, Beijing, Hong Kong, Dubai, Abu Dhabi, Kuala Lumpur ...). For more information, visit: Hublot Genève - Official Website - Hublot Genève