BASELWORLD goes Web 2.0
BASELWORLD the Watch and Jewellery Show is adopting new communication channels: the most important trade show for the luxury goods industry is now to be found on the social media platforms. A move designed to give a considerable boost to exchanges of information and opinion with those who have an interest in BASELWORLD.
Online communication is being made even more attractive for visitors, exhibitors and journalists at BASELWORLD. Apart from the website BASELWORLD 2011 - Weltmesse für Uhren und Schmuck, the World Watch and Jewellery Show is now also represented in the Facebook and Twitter communities. With these profiles, BASELWORLD is giving its guests from all over the world the opportunity to engage in direct and uncomplicated communication with the show. And a platform is being created for exchanges of opinion between those with an interest in BASELWORLD.
Users will comment on and discuss innovations of BASELWORLD and its exhibitors, pool their experience and ask questions about the show. The latest information on the setting up of the show will be included in the profile contents, together with all the news on the world’s most important event for the watch and jewellery industry. It will be possible to convey more information on BASELWORLD, 365 days a year, even after the show itself has come to a close.
Current picture and video material is similarly available in the profiles, together with links for further information and entertainment.
BASELWORLD can now be found on:
Facebook: Baselworld - The Watch and Jewellery Show | Facebook
Twitter: BASELWORLD (Baselworld) on Twitter
Youtube: YouTube - Kanaal van BASELWORLDtv
Vimeo: BASELWORLD on Vimeo
Flickr: Flickr: BASELWORLD The World Watch and Jewellery Show's Photostream
BASELWORLD 2011 – The World Watch and Jewellery Show
Date: Thursday, March 24 to
Thursday, March 31, 2011
Venue: Exhibition Center Basel (Messe Basel)
Opening hours: Daily from 9 am to 6 pm
On the final day from 9 am to 4 pm
Admission prices: 1 day pass CHF 60.00
8 day pass CHF 150.00
Organiser: MCH Swiss Exhibition (Basel) Ltd.
Internet: BASELWORLD 2011 - Weltmesse für Uhren und Schmuck