The Alliance line has steadily evolved since its earliest incarnations, yet the core values remain clearly and indelibly the same: serious, sober, function-driven design using Swiss-made components and crafted materials of the highest calibre.
This year’s new Alliance rollout emphasizes fluidity and dynamism. The lyre-shaped watch horns are elongated. Dial styles reflect the spare, essentialist design philosophy: lacquered black but not glossy; silver, satin-finished, with a sunray effect subtly catching the light; or slate grey and matte-finished. Brand new is the presence of only three Arabic numerals on the dial face — at three, six and nine o’clock. Elsewhere, raised and sharp-edged markers indicate the hour. The date window is at six on the watch and angled between four and five on the chronograph. Soft leather for the strap or a classic bracelet in three-link steel, with alternating finishes or understated colour variants.
The result is a line of classic timepieces built on a heritage of ingenuity and precise attention to detail, with a distinctively modern twist.
• Swiss-made quartz movement
• Satin-brushed 316L stainless steel case (40 mm watch; 42 mm chronograph)
• Water resistant to 10 ATM (100 m / 330 feet)
• Scratch-resistant, triple-coated anti-reflective sapphire crystal
• Luminescent hands
• Available with:
o Black, charcoal grey and silver dials
o 3-row alternating-finish steel bracelet or leather strap in black, charcoal grey and camel
o 3-hand, leather strap: CHF 395.-
o 3-hand, stainless steel bracelet: CHF 460.-
o 3-hand, 2-tone, stainless steel bracelet: CHF 534.-
o Chronograph, leather strap: CHF 730.-
o Chronograph, stainless steel bracelet: CHF 832.-
o Chronograph, 2-tone, stainless steel bracelet: CHF 925.-
ABOUT VICTORINOX SWISS ARMY
Victorinox Swiss Army timepieces are inspired by one of the most well-known products in history, the Original Swiss Army Knife: a true icon of Swiss savoir-faire. The company was founded by Karl Elsener in the town of Ibach, Switzerland in 1884. Seven years later, the workshop began supplying Swiss soldiers with its first generation of multi-purpose knives. Today, four generations later, great-grandson Carl Elsener IV is at the helm of the company and Victorinox Swiss Army Knives are standard issue for more than a dozen armies around the world — not to mention NASA astronauts. The knives have redefined what “multi-purpose” means, offering not just corkscrews, scissors, toothpicks and saws but laser pointers and flash memory drives.
In addition to the knives, which have been showcased in New York’s Museum of Modern Art since the 1970s, the Victorinox line also includes cutlery, timepieces, travel gear, fashion and fragrances. Each line has its own identity and style yet they all share the “Practical Luxury” values — highest quality Swiss design, durability and craftsmanship at a sensible price — for which Victorinox Swiss Army is legendary.
Victorinox Swiss Army Watch SA
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