new model

[hoppes-no9]

47mm quartz. Looks like something straight out of a cheap fashion watch catalog. Too bad about the brand dilution.

link: OceanicTime: DOXA Splash Gent (waterpark edition!)

[koimaster]

What is a Trachymeter? The watch is a bit different that I would have expected from Doxa but perhaps meant for the asian market rather than the western one?

[por44]

What is a Trachymeter? The watch is a bit different that I would have expected from Doxa but perhaps meant for the asian market rather than the western one?

From what I've read - the Doxa Asian line-up bares little resemblance to what we are offered

[twylie]

What is a Trachymeter? The watch is a bit different that I would have expected from Doxa but perhaps meant for the asian market rather than the western one?

I think it's a new word. Hope they patended it.

[skin diver]

47mm quartz. Looks like something straight out of a cheap fashion watch catalog. Too bad about the brand dilution.

I couldn't agree more--the negative impact on their brand equity could be significant--why take the risk? There are countless examples of marquee watch and clothing designers who have tried this business strategy and failed, only to be left with a tainted name. Many have never recovered.

The Doxa Sub is an iconic symbol in the diving world with such a rich history. It is a unique watch design with so many possible future variations combined with a very loyal customer base (of which I am a member). I wish them only the best, but admittedly I'm concerned.

[Doug507]

The Doxa Sub line we are all used to seeing is just one slice of Doxa's worldwide line - lots of different watch styles in different markets. Not brand dilution, just worlds colliding.

[T Bone]

I couldn't agree more--the negative impact on their brand equity could be significant--why take the risk? There are countless examples of marquee watch and clothing designers who have tried this business strategy and failed, only to be left with a tainted name. Many have never recovered.

The Doxa Sub is an iconic symbol in the diving world with such a rich history. It is a unique watch design with so many possible future variations combined with a very loyal customer base (of which I am a member). I wish them only the best, but admittedly I'm concerned.

Actually, the Asian/Eastern European line was well established long before the classic SUB's were reissued some 10 years ago, and in effect really made the reintroduction of our favorite classics possible.

The Doxa Sub line we are all used to seeing is just one slice of Doxa's worldwide line - lots of different watch styles in different markets. Not brand dilution, just worlds colliding.

Quite right, when I was working in Iraq several years ago, I got to know a group of guys from Indonesia. One or two were into watches, and one quite readily recognized the brand, but not the model I was wearing (wore my DOXA SUB 750T GMT Divingstar when off work). He was quite familiar with the DOXA models sold in his own home market, and was very curious about (and enamoured with) the reissue SUBs which were unknown to him. BTW, he instantly recognized that it was much higher end and more costly than those sold in his home market.

Different markets for different parts of the world. While it may seem odd to some of us, it has been being done (and working) for some time.

[skin diver]

Nice anecdotes.. the world is indeed converging.

[Rusty_Shakleford]

The Doxa Sub line we are all used to seeing is just one slice of Doxa's worldwide line - lots of different watch styles in different markets. Not brand dilution, just worlds colliding.

Different markets for different parts of the world. While it may seem odd to some of us, it has been being done (and working) for some time.

Well said, Doug and T.

Most of the Doxa In Asia models are not my cup of tea but then again neither are the Divingstars or Searamblers. Now a Pro and Sharkhunter of every reissue made would suit me just fine. Different strokes...

RS

[chas1133]

great input on this...I still don't like it!