Actor and Global Alpina Brand Ambassador Billy Baldwin (most recently seen as William van der Woodsen on Gossip Girl and Frank Delano on Hawaii Five-O) was on hand to help celebrate the launch of Alpina Watches's new 2012 Extreme Diver Collection, which made its debut at Baselworld in Switzerland March 8-15, as the new face of its 2012 advertising campaign. The New Alpina Extreme Diver Watch is just the first model that Billy Baldwin will be introducing with the brand; more new exciting models are currently in development.
“We couldn’t be more confident in our choice for this campaign; William Baldwin not only represents the face of Alpina, he carries the spirit of the brand – Generous, strong, and talented,”
says Alpina’s CEO, Peter Stas (featured in the photo with Baldwin below). Mr. Stas showed how true his statement was by donating ten of the new timepieces to The Carol Baldwin Foundation, Baldwin’s family charity for breast cancer research, named after their mother in their father's honor, to be used as auction items for their various galas and events raising funds for breast cancer research. Each of the donated watches are special edition Divers with inscribed gold plating enclosed in the box featuring The Carol M. Baldwin Breast Cancer Research Fund Logo