Public perception of Alpina?
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  1. #1
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    Public perception of Alpina?

    With the resell value of Alpina on the lower end of the spectrum of swiss brands which is unfortunate, how is the public perception of the brand over all? Was it clouded but the Citizen ownership, or something else? Not enough brand ambassadors? Could the brand perception/resale value be away from North America? Are there more ADs selling this brand overseas?

    Alpina looks like a perfectly functioning brand with better offerings than some of the watch brands out there (Tissot/Edox/Rado/Longines)- just not sure why seems to be having a hard time getting into mainstream?

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    Re: Public perception of Alpina?

    Alpina is owned by Citizen? I didn't know that.

    Either way, I like their watches. I see them as being just below Daniel JeanRichard in terms of quality, fit and finish.

    But, like JeanRichard, they don't really have the same recognition as, say, Tag Heuer or breitling. So their resale has suffered accordingly.

    I'd buy one 2nd hand if the price was right.

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    Re: Public perception of Alpina?

    It's good, I guess. Why should you care what the public thinks of your watch, anyway? If you really did, you'd probably buy a Daniel Wellington.

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    Re: Public perception of Alpina?

    Quote Originally Posted by 12345142 View Post
    It's good, I guess. Why should you care what the public thinks of your watch, anyway? If you really did, you'd probably buy a Daniel Wellington.
    He seems to be concerned about resale and if that were the case, he really should set his sights on the 2nd hand market so it's a non-issue.

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    Re: Public perception of Alpina?

    Even Oris gets a more loyal following than Alpina and more advertisments as well. Not sure if this is just a locale problem

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    Re: Public perception of Alpina?

    Alpina watches are selling on big discount on many online stores. IMHO, with that discounts, it will not be a significant loss if you flip. I own an Alpina watch and I love it, the quality is definitely there. I am going to grasp another one when the opportunity comes. If you like it, just go for it. Cheers.

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    Re: Public perception of Alpina?

    Alpina resale lower value probably due to heavy discount at grey market sellers. I had an Alpina and handled a JR terrascope & aquascope before. I would say both equal is quality.
    It's more about brand recognition due to above the line advertisement that is lacking with Alpina. This is especially true from my country here. Also I think being part of Swatch Group may have more budget for adverts.


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    Re: Public perception of Alpina?

    It's just a lack of advertising. If they spent more money in that area it would be different. It's amazing what signing 1 or 2 celebrities would do in terms of recognition. But it's a double edged sword, the watches would easily cost 25-30% more, if not higher.

  9. #9
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    Re: Public perception of Alpina?

    The Alpina I have is a keeper. And they have an authorized service center in the US, in Ohio.

    But, public perception is based on celebrities and how much advertising dollars is spent. So, I don't put much stock in it.

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    Re: Public perception of Alpina?

    Quote Originally Posted by A MattR of Time View Post
    The Alpina I have is a keeper. And they have an authorized service center in the US, in Ohio.

    But, public perception is based on celebrities and how much advertising dollars is spent. So, I don't put much stock in it.

    That's a great looking diver!
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