Geneva Fair 2013: A whole lot of Hublot going on
Love or hate Hublot, the brand is undeniably irrepressible, often outrageous, and many times incredibly clever, innovative and creative with the watches they produce and the way in which they market themselves. It’s hard to think of a watch brand that has made a bigger splash around the world in recent years, and the watches just keep coming. Here is a selection of hot Hublot models that was on show during the Geneva Fair 2013 which ran from January 21st to 24th.
Hublot Big Bang Zebra Bang
Following hot on the heels of Leopard Bang and Boa Bang comes the catwalk fabric of choice for this year – Zebra Bang. Equipped with an automatic mechanical chronograph movement for the connoisseurs, offering practicality with water-tightness to a depth of 100 metres, and finished with a strap made from zebra-print calfskin leather sewn onto black rubber which is both comfortable and flexible, this watch is will set fashionistas' hearts aflutter. This model is also available in 18K red gold, and white ceramic. Limited edition of 250 pieces for each of the three designs.
Hublot Aero Bang Classic Fusion
The Aero Bang has been one of Hublot's bestsellers since 2007. They have now introduced the “Aero” concept of movement - whereby it is seen as if airborne through the graphically open-worked dial - to the Classic Fusion line, the Swiss manufacture's most classic line of watches.
This design showcases the mechanical intricacies of the calendar chronograph, and also provides greater assurance against counterfeiting, as this modle does not hide the movement. This 45 mm timepiece features more rounded lines, two push-buttons on either side of the crown, two counters at 3 o'clock (small second) and 9 o'clock (30-minute) and a date window at 6 o'clock. It’s available in two versions: Titanium and King Gold, Hublot's famous red gold which contains 5% platinum, giving it an intense red colour and making it an even more precious metal. The watch has a power reserve of 42 hours and comes either on a titanium or King Gold bracelet.
Classic Fusion Skeleton Tourbillon Black Ceramic
A black ceramic skeleton tourbillon watch with a slimmer, more classic profile, but which features an all-black design. This is one of Hublot's major new arrivals for the start of 2013. The graphic skeleton tourbillon movement with a 120-hour power reserve, is designed, developed and produced from start to finish in the workshops of the Hublot Manufacture. The hands are similar in design to those on the very first Hublot watches; a reference to the history of the brand. This limited series comprises just 99 numbered and is said to be a fusion of tradition and modernity.
Classic Fusion Extra-Thin Skeleton Black Ceramic
In less than a year, this watch has become one of Hublot's major bestsellers. It has met with phenomenal success all over the world, in Asia, Europe and the United States. An extra-thin skeleton 45mm watch, it was originally unveiled at last year's BaselWorld, initially in King Gold and titanium. Now its available in a satin- finished black ceramic: the new Black Ceramic Extra-thin Skeleton Classic Fusion. The watch is powered by Hublot's new CLASSICO movement (HUB1300), entirely designed and developed in the brand's manufacture in Nyon, comprising 130 components displayed by the skeleton design. The watch has a 90-hour power reserve and is designed to strike a balance between the classic extra-thin design and Hublot's trademark "all-black" look.
Big Bang Ferrari
We featured this watch on Watchuseek last year. It’s been highly successful, both commercially, with the two first Big Bangs in titanium and Magic Gold - the famous first ever scratch-resistant 18-carat gold invented by Hublot - and promotionally, with more than 130 events. This success is welcomed by Jean-Claude Biver, Chairman of Hublot, and Ricardo Guadalupe, the CEO of Hublot, and has created ideas for new models.
There are three which are already part of the Big Bang 45 mm family: The first is the Big Bang Ferrari "Red Magic Carbon": It is the new symbol of the brand's progress towards verticalisation, with its case and its movement designed, developed, and produced entirely at the Hublot manufacture. The UNICO movement is designed, developed, machined and assembled in-house. The flyback chronograph can be reset at any time, which is apparently unique in the watchmaking industry, two push- buttons, with date indicator, and featuring a uniquely positioned mechanism with dual coupling and the famous "column wheel" visible on the dial side. Engineered to be light and yet robust with a number of innovative and ground breaking features, the watch has a power reserve of 72 hours.
Last edited by Michael Weare; January 31st, 2013 at 09:02.
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