This tread is to share and discuss the bulk price for movements.
Published - March 2016
Ronda R150 automatic, 25 jewels. Retail (distributor price, 1000-5000pcs?) at ~66 CHF
Ronda presents the R150 automatic calibre | WatchPaper
Q&A with Erich Mosset, CEO of Ronda about the new R150 calibre | WatchPaper
First of all, I would like to confirm with you the production numbers and the retail price.
Erich Mosset: We did not fix the price in detail yet, but they will be around 66 CHF, basically within the benchmark of an ETA 2824. Regarding the delivery, we plan to start delivering them early next year. In the beginning, we foresee a few ten-thousands pieces and for the longer term, of course, we are looking to make a few hundred thousand pieces a year.
What will be the MOQ?
Of course, we will sell smaller quantities, but the commercial details are not fixed yet. We will start with a few brands to whom we will deliver a few thousands in order to be in touch with them regarding the first feedback of the market.