In the last few months I've seen many watch companies (some of them well known), selling their watches with the G10 Quartz movement for hundreds of dollars and others well known companies selling for thousands of dollars, and they do it by taking advantage of their name and reputation. Since I'm not a fan of Quartz movement, I never bother to look for information in regards to this movement, but since this movement seems to grow in popularity, I decided to get more information about the movement. I contacted ETA by Email and this is what I was told:
"Dear Mr. Hamilton Carvalho,
Thank you for your e-mail.
Please find enclosed the manufacturing information concerning this movement. The reason why it is cheaper is due to the fact that this movement isn't made of metal. Also, it's not repairable.
We hope this will help you.
Meilleures salutations / Freundliche Grüsse / Best regards
ETA SA Manufacture Horlogère Suisse
Business Unit Marketing & Ventes
Area Sales Manager
Phone +41 (0)32 655 26 79
Fax +41 (0)32 655 71 74
"Principle of construction"
The movement cannot be dismantled.
The plates are made of synthetic material
and are assembled in a special
To be honest, I'm disappointed at ETA. For those who buy any watch with this movement you paying for the case and bracelete, the movement is worthless. I've heard of companies selling watches for as much as $1,500.00 with this movement. I would expect such movement from China but not from ETA, the most respected watch movement company in the world. What is a watch without a good movement? Nice looks doesn't mean anything. I guess business and money talks, and these companies don't really care if we spend our hard working money on their junk. It is unacceptable that those companies out there actually sell watches for thousands of dollars when they know the movement beating inside of the case is worth $20.00 or less. How can one spend $500.00 or more in a watch that has a movement that can't be serviced? These companies know that thousand of people out there will not do any investigation in regards to the movement of the watch, and will buy their watches simply because it looks very nice. Before I buy any watch I have several rules, and one of them is to not buy any watch unless I spend at least 8 months looking for information in regards to the watch, specially brands that I never bought a watch from. Many watch companies out there don't really care, they just think about money. I don't care if the movement keeps good time, the fact that it is a cheap movement tells me that the watch is not worth what they ask for it.
A few companies out there do care, but these are companies that have a passion for watches. They cost a lot of money, but you get a nice looking watch with superb quality, and it is worth every single penny you paid for it. It's up to us to do our home work and buy something worth our hard working money.