Yes, that does indeed say "Steel Bagelsport" and "Stainless Steelback."
I had to get this for the pure awesomeness of it's Engrish. It's cute how they try to hide the brand with a the minute hand.
Only 10 bucks. But, it actually looks like it's something close to Alpha quality.
After inspecting the pics, I've noticed that this is full stainless steel. It's also an automatic. So this might be a bit of a score.
And if it'll make my friends laugh, it will be worth it.