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88 Rue Du Rhone is a Swiss-watch company founded by the grandsons of watchmaker Raymond Weil. It’s a collection of watches that, not unlike Raymond Weil itself, offers contemporary design and Swiss quality at accessible prices.

Part of 88 Rue Du Rhone’s theme for Baselworld for this year was the glamour and nostalgia of Old Hollywood. One of the new watches unveiled with this concept in mind is Broadway, a timepiece designed to capture the essence of this legendary theatre district. Nicknamed “The Great White Way” for the stretch of white lights along the famous street in New York City, Broadway represents timeless class and style.

Broadway features a light beige face with silver accents, to reflect the twinkling lights that line Broadway. This 42mm chronograph features a stainless steel case and beige dial that highlights a striking red seconds hand and red detailing. The dashing black leather strap with red stitching is in contrast to the bright, bold face. The brand’s number “8” insignia pops against the subdued palette, and is designed to remind the wearer of the countdown clocks in the beginning of old Hollywood films, counting down the seconds to your next theatrical escapade.

Other watches in the new 88 Rue Du Rhone collection for 2014 include:

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Rio: A 45mm chronograph said to capture the flavour of Brazil with green, purple, and a soccer ball like dial design.

Alexandra: This is a special watch was designed for an 11 year-old, Alexandra, who passed away last September from cancer. 88 Rue du Rhone have decreed that all proceeds from the “Alexandra” watch sales will go to Courir Ensemble, an organisation based in Geneva that helped her in her struggle with cancer. The eleven pink diamonds mark each year of Alexandra’s life.

Marilyn: Named after one of Old Hollywood’s greatest legends, Marilyn Monroe. The stainless steel ladies chronograph has a mother of pearl dial with accents of rose gold and crimson, 88 diamonds, and a crimson second hand. The date window is at 4 o'clock.

Visit the 88 Rue Du Rhone website