Do brand names mean anything to you? Do you believe they offer better value? Clearly in some cases that must be true; but is it always the case? If you buy brands, do you do so because you want people to know you have money? Clearly no one will probably admit to this, as it could paint them as a person of low self-esteem. But is that actually true? Do these things matter? Do you buy brand names (expensive brand names) and want people to know you buy brand names because of professional reasons? For example, you may work in high finance, and not having brand XXX suit (Zegna...is that a good brand?) would hurt your career. Does the title of this thread offend you?
It seems that as we become more prosperous (read: deeper in debt in most cases), 'fancy' brands are carrying less power to impress as more 'regular' people have access to them; indeed, it seems that exclusivity is now being found in obscurity. To have arrived is to have the object/shirt/watch that no one has heard of as opposed to the ones we've all heard of.
As for me and my house? I buy certain brands and admit to being swayed by marketing, despite the paradoxical belief that I'm smarter than that and don't give in to marketing.