IMHO I don't see more O-7's for sale than any other brand. I bought 3 and own 1. I bought the LM-7 when it first came out, liked it quite a bit but flipped it to fund an impulse buy of some sort. I bought the new version cold carbon LM-1, but it turned out to be a bit too big on my 7.25 wrist due to the long lugs, so I sold it. I went back to the LM-7 - it's so distinctive, (I can't afford an Omega PloProf), it fits nicely because the lugs are hidden under the case, it's incredibly durable and legible, and it's a LUME MONSTER!