*Scroll to the bottom of the page for the 3d renderings!
My brother, cousin and me have been working on a watch (and business) concept and would love to know what you think. Feedback would really help us out a lot as we are still in the concept stage. We would love it if you could tell us what you think about:
- Business Idea
- Overall impression of the design direction
- The second hand
- The vector choice
- And anything else you feel like
2 watches (with variations in colours) as a relationship gift for couples: the Coda X & Y.
They can be engraved on the back with a personal message and come with a relationship lifetime warranty (warranty for 1 year + as long as the couple is together).
Vision: (just skip if it bores you)
Let me give you a short explanation of our vision, as it will help in understanding some design choices.
We believe that time itself is your most valuable possession. In our view, the best use of time is time that is spent with the people around you - and especially the people you love. We want to embody this idea by making watches that represent this belief for him & her. Therefore, we plan on selling watches as a relationship gift. The watches are made to symbolise the time loved ones give to each other. Moreover, they might just make your wife more appreciative of your watch collection ;)
The aim is a thin, unisex dress watch. We are thinking of making 6 variations of the watch design.
The 'X-series': with a a white dial and a silver, rose-gold or black case.
The 'Y-series': with a black dial and a silver, rose-gold or black case.
We used basic circular geometry to create the watch case. We are maintaining a 1:2 relation between the curving of the case and the curving of the dial. By combining this with a minimum width of 1 mm between the dial and the border of the case we keep the design slim, while preserving the unique aesthetics of a contemporary yet elegant timepiece. The result is in our opinion oddly satisfying.
The respective lengths of the hour and minute hands are determined using the golden ratio.
The second hand is pretty unconventional. As we believe that the moment is of more importance than what second it is exactly, we have made the second hand symmetrical, which leaves the owner in dubio about which direction it points at. We are very curious what you opinion about it is.
Because the second hand is so weird, we were able to experiment with a wide variety of vectors. We decided against numerals but have so far not found the perfect option. Thus, we have lined up 4 choices that appeal to us here. Which is your favorite?
- Ronda 1015 Swiss movement (8 jewel quartz)
- Flat sapphire glass
- 316L Stainless Steel
- 6.6 mm thick
- 36 mm dial,
- 38 mm diameter (horizontally and vertically)
- 20 mm lug distance
- Screw down case back
- 5ATM (we might increase this but this would sadly also increase the thickness)
For now this is it. We would love hearing what you think and having a bit of back and forth about the business idea, design, specs, vector & whatever else you feel like. We are here to listen and will share the first 3d renderings in this post when they are ready.
P.S. Dear mods, if I seem too promotional or if I am in any other way in violation of the forum rules, please send me a p.m. and I will edit/take this post offline immediately.