TSOVET Series No. 2 - Holiday Launch

[Watchuseek Admin]

- TSOVET TIME INSTRUMENTS -
"A unique approach in crafting fine analog time instruments"

Series No. 2 - Holiday Launch

TSOVET TIME INSTRUMENTS is set to release their much-anticipated Series 2 watch collection. The TSOVET Series 2 collection features three new models SVT-NM85, SVT-FW44, SVT-AR77 along with newly anticipated color ways. These models are scheduled to arrive November 18th.
The Imperial Navy's Baltic Fleet divers were a heavy source of inspiration for the SVT-NM85. TSOVET's hybrid diver captures the essence of uncompromising craftsmanship and durability. The 50 mm satin finished case, fixed bezel, hyper-legible dial, and 11mm locking screw-down crown, exemplify the SVT-NM85's tool watch heritage. Toughness and reliability, a trademark of divers in around the world, are instrumental in achieving the vision of the SVT-NM85.

Modeled after the WWI infantryman's field watch, the SVT-FW44 answers the same call to synchronize and coordinate movement, but in battlefields of the modern business and social assemblies. The 44mm SVT-FW44, provides the kind of unquestioned reliability both infantrymen and commanders relied upon as they stormed out of the trenches with timing dictating success or failure. The addition of raw edged hand made Italian leather straps, and deep-etched model numbers on the 44MM case, complete the rugged functional look of the SVT-FW44.

The SVT-AR77 is born from the avionic instrumentation's lasting durability and precision. "The durability, precision, styling and functionality of vintage industrial gauges and avionic instrumentation capture our attention and imagination."-TSOVET. The AR77 - ensures the same timekeeping reliability fighter pilots rely on from their gauges, evolving upon the AR76 with a multi-index dial, satin Stainless steel finish and equipped with Italian rubber straps. Easily observed under the Anti-reflective hardened mineral crystal are distinct indicator arms, bold numerical representations, and date calendar.

ABOUT TSOVET: Los Angeles-based TSOVET is committed to a unique philosophy in watch design and manufacture, wherein time creates a foundation onto which the journey, the craft and the message central to the Brand are espoused. Like the boundless elements of air, surface, water and sound, which inspire the Company's output, TSOVET comports to no limits. TSOVET is dedicated to building an authentic brand that connects emotionally, and its products and iconography resonate with the connection between authentic craftsmanship and genuine passion, telling stories of those it admires, of those who inspire generations to live better through their vision, commitment and genius.


Sold Exclusively at Fred Segal Man, American Rag, Nieman Marcus, Holt Renfrew, and other premium retailers world wide.

Recent Press:
http://www.selectism.com/features/tsovet/
Complex Magazine
Antenna Magazine

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