On November 8th, Bvlgari inaugurated its new integrated case, bracelet and dial production facility in Saignelégier, Jura, at the heart of the finest Swiss watchmaking expertise.

Bvlgari’s Watch Division has more than 300 employees at various sites. Although its hub is in Neuchâtel, the production of watch components had previously been spread between Le Sentier (Vallée de Joux) for mechanical movements, Saignelégier for cases and bracelets, and La Chaux-de-Fonds for dials.

With a view to fostering both rationalisation and innovation, the latter industrial activities have been brought together under one roof in Saignelégier so as to create an integrated watch exterior competence centre.

This division dedicated to the production of all watch exterior components employs 125 people. The existing building has been completely refurbished and extended to house the more than 20 many skills involved in case, bracelet and dial-making. This approach, which is uncommon in an industry that is often fragmented by trade typology, has the advantage of bringing together closely related activities.

Bvlgari has decided to unite them under one roof in order to promote synergies and foster the discovery of new expertise for both activities, the objective being to develop skills within a cross-disciplinary approach.

The inauguration was notably attended by Jean-Christophe Babin, CEO of Bvlgari, Antoine Pin, Managing Director of the Bvlgari Watch Division, along with key Swiss watch industry stakeholders, local and regional authorities and representatives of Swiss media.