In homage to its hometown, Swatch recently opened its first drive-thru store on the corner of Nicolas G. Hayek and Jacob Stämpfli streets in Biel/Bienne. The watch brand is thus offering the first ever “wrist food to go” service in an elegant setting. As creative as it is functional, the drive-thru has many features that will surprise its customers.

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Anyone approaching the new Swatch building by car or bicycle can get the watch of their choice in two easy steps while remaining comfortable seated. A screen displays the Swatch product range in a format familiar to most visitors. All you have to do is select your favourite watch, pay for it and take it away with you. A unique and fun shopping experience that is as simple as ordering a cheeseburger and definitely lighter.

The watches offered at the drive-thru are served in special packaging available exclusively from this store. Customers with a little more time can also enter the newly built pavilion: a unique building combining lightness, transparency and colours. Typically Swatch!