In homage to its hometown, Swatch recently opened its first drive-thru store on the corner of Nicolas G. Hayek and Jacob Stämpfli streets in Biel/Bienne. The watch brand is thus offering the first ever “wrist food to go” service in an elegant setting. As creative as it is functional, the drive-thru has many features that will surprise its customers.
Anyone approaching the new Swatch building by car or bicycle can get the watch of their choice in two easy steps while remaining comfortable seated. A screen displays the Swatch product range in a format familiar to most visitors. All you have to do is select your favourite watch, pay for it and take it away with you. A unique and fun shopping experience that is as simple as ordering a cheeseburger and definitely lighter.
The watches offered at the drive-thru are served in special packaging available exclusively from this store. Customers with a little more time can also enter the newly built pavilion: a unique building combining lightness, transparency and colours. Typically Swatch!