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  1. #71
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    Re: Raketa Watch Factory

    I've got some vintage Soviet era Raketas in my collection. I like them a lot. They've got cool design. It's no ordinary and plain design. My watches are about 50 years old and they still work very good.
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    I'm not so familiar with marketing but it's probably difficult to raise the price for a product when the customers are used to a certain price. It's much easier to go in the other direction. I think it was necessary for Raketa to move up a bit in price just to keep up with their tradition as an independent watchmaker. I don't think that there are so many watchmakers in the world today that can say that they make their watches totally in house? The advantage of having control over the entire production line.
    I hope Raketa - in the future - focuses on the quality, craftmanship and design of their watches rather than being a large scale producer of watches. I think this is the best way of building a reputation or myth *hahaha* around the factory.
    I don't know so much about Raketas new models but I've signed up for a Raketa Polar. I've got very high expectations on it.
    system11 and Victorv like this.
    My collection: http://www.gallerie.se

  2. #72
    Member stevarad's Avatar
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    Re: Raketa Watch Factory

    Quote Originally Posted by Odessa200 View Post
    I would guess the main reason is the prices of the new watches. While Vostok offers a big selection for an ‘average man’ (pardon my expressions, no offense intended) at affordable prices, Raketa aims at a different clientele. Mostly a foreigner with deep pockets. Many folks in Russia feel left out.
    Sounds reasonable.

    Послато са SM-N950F помоћу Тапатока

  3. #73
    Sponsor Raketa Watch Factory's Avatar
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    Re: Raketa Watch Factory

    This posts addresses the price issue discussed above. We know that we are on the high limit. For this reason, we are not planning to take prices higher any time soon. Our plan is to offer better watches for the same price. By the way, we have a lot of really exciting models lined up to come out this year. We know that many Russians feel "left out" (as very rightly said by Odessa200 above). Unfortunately, it's impossible to keep prices at a level satisfactory to most Russians while at the same time trying to offer the best possible watch - at least as long as we don't reach a sufficient level of sales allowing us to do economies of scale (we're still a very very very very small brand in terms of volumes). We're unfortunately bound by the rules of the market capitalistic economy in which we live! This being said, it's a mistake to think that in the communist economy, soviet watches were easily accessible to the average Russian comrade: the average salary in the Soviet Union was approx. 100 rubles/month and the average Raketa watch was approx. 35 rubles (even thought the Factory was producing more than 5M watches/year, thus benefiting from huge economies of scale). I've had this conversation many times with Raketa's "old" specialists (still working at the Factory) and they always confirmed to me that Soviet watches were really not that cheap for them to buy during the Soviet times. D.
    24h, system11, JacobC and 4 others like this.
    Raketa Watch Factory
    David Henderson-Stewart

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  5. #74
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    Re: Raketa Watch Factory

    All true. And Raketa isn't competing with Vostok or Poljot anymore, but with Hamilton, Chr.Ward etc. I wish you the best of luck. If only the 1. Moscow watch factory had the same luck.

  6. #75
    Member system11's Avatar
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    Re: Raketa Watch Factory

    I'd really like to see the coloured Atoms come back. I only found out about them after production had ceased and I was lucky to find one at all. Update them to Avtomat and you have a winner. The one I've had noticed most while wearing is the steel bracelet version Copernicus though. "What is that? It looks expensive" - coming from a friend who only has a passing interest in watches but sees people comparing Rolexes in the London office is a good reaction.

  7. #76
    Member Kotsov's Avatar
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    Re: Raketa Watch Factory

    Quote Originally Posted by stevarad View Post
    That is excellent question. I do not believe that Raketa will miss that opportunity.

    Послато са SM-N950F помоћу Тапатока
    Forum project watch 2020 :) :) ;)

  8. #77
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    Re: Raketa Watch Factory

    Quote Originally Posted by Raketa Watch Factory View Post
    the average Russian comrade: the average salary in the Soviet Union was approx. 100 rubles/month and the average Raketa watch was approx. 35 rubles (even thought the Factory was producing more than 5M watches/year, thus benefiting from huge economies of scale). I've had this conversation many times with Raketa's "old" specialists (still working at the Factory) and they always confirmed to me that Soviet watches were really not that cheap for them to buy during the Soviet times. D.
    The reality also was that Seiko 5 cost on "black market" about 200 rubles, and Camy 44 square around 400. Go figure...So Raketa was sort of an "affordable" brand to be a birthday present...

  9. #78
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    Re: Raketa Watch Factory

    Quote Originally Posted by Kotsov View Post
    Forum project watch 2020 :) :) ;)
    +100500 but we have to figure out price range

  10. #79
    Member JacobC's Avatar
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    Raketa Watch Factory

    Okay Mr. Henderson-Stewart hear me out:

    Collector party at the watch factory, keepsakes for collectors, anniversary watch that can be pre-ordered and delivered to collectors at the party....let's say a modern design between €1,000-3,0000 AND maybe a meet and greet with the Raketa watch makers.

    When I saw the factory in 2013 I couldn't believe how amazing it was, bring people in to see it to celebrate.

    PS- Wall clocks
    PPS- Merchandise
    PPPS- I'd make an appearance which is PRICELESS (if you ask me)
    PPPPS- maybe you have the watch makers deliver the watches to the customer to foster a relationship between the factory and the collectors.


    Instagram @open_escapement

  11. #80
    Member JacobC's Avatar
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    Re: Raketa Watch Factory

    ^^^ click the like button make it happen


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