I've got some vintage Soviet era Raketas in my collection. I like them a lot. They've got cool design. It's no ordinary and plain design. My watches are about 50 years old and they still work very good.
I'm not so familiar with marketing but it's probably difficult to raise the price for a product when the customers are used to a certain price. It's much easier to go in the other direction. I think it was necessary for Raketa to move up a bit in price just to keep up with their tradition as an independent watchmaker. I don't think that there are so many watchmakers in the world today that can say that they make their watches totally in house? The advantage of having control over the entire production line.
I hope Raketa - in the future - focuses on the quality, craftmanship and design of their watches rather than being a large scale producer of watches. I think this is the best way of building a reputation or myth *hahaha* around the factory.
I don't know so much about Raketas new models but I've signed up for a Raketa Polar. I've got very high expectations on it.