During my recent vacation to Switzerland I took a number of photos of watch shops.
These shops, IMO, are primarily designed for tourists. The local Swiss that I met and saw at stores wore modest watches. Smart watches were popular with many Swiss.
I visited Zurich, Lucerne, Bellinzona, Lugano, Zug and Locarno.
Photos were only allowed outside the watch shops. I had to delete photos on my iPhone when caught. The luxury watch shops are very secure.
Switzerland was a wonderful experience. Highly recommend for WIS/WUS. However, don't expect any discounts. The liquidation store photo was interesting.