Cardinal has been an independent retail brand in Canada since about 1939, and still imports watches. They sell predominately through Sears, as far as I can tell.
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This little 70's version came out of a flea market lot, and represents one of the later efforts of France Ebauche; the FE 3611. The FE symbol on the plate has a little "J" underneath it; not sure what the represents. The movement is a rather nice direct seconds with a fairly simple Automatic module and equally simple instant-change date module. A lot of parts are what looks like brass; not sure if that was just to save money or if there was a technical reason.

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