Flora 1964
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Thread: Flora 1964

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  1. #1
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    Flora 1964

    Does anyone know anything about this brand? The watch is from 1964.
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  2. #2
    Member Marrick's Avatar
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    Re: Flora 1964

    Its probably by Paul Jobin.

    See: http://www.mikrolisk.de/show.php?site=280&letter=F

    as its Swiss, the others are unlikely.
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  3. #3
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    Re: Flora 1964

    All I know is it would look good in my collection. Nice S.S case
    1979 5513 Submariner
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  5. #4
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    Re: Flora 1964

    After some cleaning and a new strap I got it to look like this;

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  6. #5
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    Re: Flora 1964

    That is a good looking watch .

    Would anybody know when the use of the word 'waterproof' was outlawed?

  7. #6
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    Re: Flora 1964

    I believe it was an FTC ruling of 1968 but with some leeway to allow stock to be used up.
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    Everybody is ignorant, only on different subjects."

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  8. #7
    Vint. Forum Co-Moderator Mirius's Avatar
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    Re: Flora 1964

    I would just add the the FTC had no power outside the US to dictate over the use of words so the cut off can depend on where the makers intended to sell the watches. That said in order to avoid distributors accidentally selling to the US and to simplify production most makers did tend to make the change by the early seventies.
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  9. #8
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    Re: Flora 1964

    What is the modern day ruling in Europe?
    I ask as I own a modern Rotary Chronospeed that has the legend "WATERPROOF"' on the back.

  10. #9
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    Re: Flora 1964

    Quote Originally Posted by Marrick View Post
    I believe it was an FTC ruling of 1968 but with some leeway to allow stock to be used up.
    Quote Originally Posted by Mirius View Post
    I would just add the the FTC had no power outside the US to dictate over the use of words so the cut off can depend on where the makers intended to sell the watches. That said in order to avoid distributors accidentally selling to the US and to simplify production most makers did tend to make the change by the early seventies.
    I did not know it was used till as late as that. Thanks Marrick & Mirius!

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